Miao Mi, which encourages young viewers aged three to six to enjoy learning Mandarin, will be available to subscribers of the B tv All premium package. Dubbed in Mandarin, most programmes include subtitles in Korean.

“In response to the rising demand for Mandarin programmes in South Korea, we are proud to offer a range of premium programmes, which include Miao Mi Original Productions, to provide a more comprehensive selection to support children’s mastery of Mandarin,” said Ofanny Choi, executive vice president, TV Networks, Celestial Tiger Entertainment .

Young viewers will be able to watch Miao Mi Classroom, which uses themed videos to introduce simple words in Mandarin; Write with Miao Mi for learning basic Chinese characters; and Draw with Miao Mi  which uses art as a platform for teaching Mandarin.

The Premium Package also includes animated series Rubi – The Arrival of Little Bro, produced by China production house Zoland Animation; and Chinese animation Go Go Dino Season 3 and 4 where children learn lessons about different personality traits and being helpful to one another.

Joon Hee Lee, founder and CEO of LYD Networks, the exclusive distributor of Miao Mi channel in South Korea, said: “LYD is always looking for innovative and genre-defining content for Korea and Miao Mi channel has always been that for us so we are very happy to see it expanding its footprint even further in the market. It has a great concept and great content and together with our creative sales ability, we have no doubt regarding its continued success”.