Miao Mi, a Mandarin edutainment channel created for pre-school children across Asia, is targeted at children aged 3–6, and aims to help them learn the language in a fun and engaging way. The programming mix includes first and exclusive animated and live-action series, as well as family films.

These programmes are said to come from leading children’s content providers, primarily from China, Korea and Japan, and are all dubbed in Mandarin. Miao Mi also features its own educational programmes including Miao Mi Classroom, which uses animated flash cards and songs to facilitate Mandarin language-learning; Write with Miao Mi, which teaches kids how to write basic Chinese characters and Draw with Miao Mi, which helps kids learn Mandarin through drawing.

“We are excited to launch Miao Mi in Korea with KT,” said Ofanny Choi, executive vice president, TV networks, Celestial Tiger Entertainment. “Given the increasing demand among most parents to have their kids exposed to multiple languages, we strongly believe Miao Mi provides a better alternative with its carefully curated programmes, which helps kids to learn Mandarin in an enjoyable and immersive manner.”