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ITVX 2024 roadmap includes regional news and pause advertising

OTT John Moulding 01-12-2023
1 ITVX 2024 roadmap includes regional news and pause advertising
Nearly a year after launch, ITV has hailed the success of its streaming service ITVX, with 216 programmes that have been watched by 1+ million viewers so far. Plans for 2024 include regionalised news, news pop-up channels and pause advertising.

SaaS analytics helps Proximus optimise Pickx multiscreen service

IPTV John Moulding 01-12-2023
2 SaaS analytics helps Proximus optimise Pickx multiscreen service
Proximus, the Belgian telco with approx. 1.7 million TV customers,
has optimised delivery of its Pickx multiscreen service with performance insights from Velocix Analytics. The company gains detailed insights on VX, customer device behaviour and CDN performance.

ThinkAnalytics gets AWS Competency status for its ad solutions

Ad Tech John Moulding 01-12-2023
3 ThinkAnalytics gets AWS Competency status for its ad solutions
ThinkAnalytics has achieved AWS Advertising and Marketing Technology Competency partner status, demonstrating technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.

TIME is the latest to join Local Now’s streaming news bonanza

OTT John Moulding 01-12-2023
4 TIME is the latest to join Loca l Nows streaming news bonanza
Local Now, the leading U.S. free streaming service for local news, weather, sports, traffic and entertainment, is adding the TIME FAST channel to the Local Now platform. The company announced the addition of USA TODAY and USA TODAY Sports channels in October.

14% of Samsung TVs use the same app whenever TV is turned on

Media Analysis John Moulding 30-11-2023
1 14 of Samsung TVs use the same app whenever TV is turned on
The latest ‘Behind the Screens’ report from Samsung Ads Europe looked at app-based TV viewing and found that 14% of devices use the same app every day or whenever the TV is turned on. The figures relate to UK users of Samsung Smart TVs.

New certification programme for HL-API implementations of prplOS

Infrastructure John Moulding 30-11-2023
2 New certification programme for HL API implementations of prplOS
Broadband providers can now trust that vendor CPE running prplOS will interoperate with their device management systems and burgeoning application ecosystems, through the new HL-API certification programme from the prpl Foundation.

Bloomberg TV+ and Bloomberg Originals come to Freevee as FASTs

OTT John Moulding 30-11-2023
3 Bloomberg TV and Bloomberg Originals come to Freevee as FASTs
Bloomberg TV+ and Bloomberg Originals are now available as FAST channels on Amazon Freevee in the U.S., UK and Germany.
Bloomberg TV+ was already on Prime Video in Canada, Mexico, Australia and Brazil, offering its global business news and analysis.
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What’s the secret to be a successful broadcaster today? Getting the balance of TV and OTT right. If you are a broadcaster, you need more than just TV presence to thrive in today’s multiscreen world. To keep up with the ever-evolving viewer demands and make the most of your content libraries, you need to diversify your presence across OTT and CTV/Free Ad-Supported Streaming TV (FAST).

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