Nearly a year after launch, ITV has hailed the success of its streaming service ITVX, with 216 programmes that have been watched by 1+ million viewers so far. Plans for 2024 include regionalised news, news pop-up channels and pause advertising.
Proximus, the Belgian telco with approx. 1.7 million TV customers,
has optimised delivery of its Pickx multiscreen service with performance insights from Velocix Analytics. The company gains detailed insights on VX, customer device behaviour and CDN performance.
ThinkAnalytics has achieved AWS Advertising and Marketing Technology Competency partner status, demonstrating technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
Local Now, the leading U.S. free streaming service for local news, weather, sports, traffic and entertainment, is adding the TIME FAST channel to the Local Now platform. The company announced the addition of USA TODAY and USA TODAY Sports channels in October.
The latest ‘Behind the Screens’ report from Samsung Ads Europe looked at app-based TV viewing and found that 14% of devices use the same app every day or whenever the TV is turned on. The figures relate to UK users of Samsung Smart TVs.
Broadband providers can now trust that vendor CPE running prplOS will interoperate with their device management systems and burgeoning application ecosystems, through the new HL-API certification programme from the prpl Foundation.
Bloomberg TV+ and Bloomberg Originals are now available as FAST channels on Amazon Freevee in the U.S., UK and Germany.
Bloomberg TV+ was already on Prime Video in Canada, Mexico, Australia and Brazil, offering its global business news and analysis.
What’s the secret to be a successful broadcaster today? Getting the balance of TV and OTT right. If you are a broadcaster, you need more than just TV presence to thrive in today’s multiscreen world. To keep up with the ever-evolving viewer demands and make the most of your content libraries, you need to diversify your presence across OTT and CTV/Free Ad-Supported Streaming TV (FAST).