DoubleVerify earns MRC accreditation for connected TV measurement

Ad Tech Editor 15-01-2021

In what it says is a boost to its aim to address increased advertiser demand for greater transparency as more audiences flock to connected TV (CTV) and over-the-top (OTT) services, digital media measurement, data and analytics firm DoubleVerify (DV) has received Media Rating Council (MRC) accreditation.
DoubleVerify generic 15Jan2021

Strong demand for the ITV Hub in December 2020

Ratings/Measurement Joseph O'Halloran 15-01-2021

Buoyed by the traditional Christmas TV bingeing, the on-demand service of the UK’s leading commercial broadcaster, ITV Hub, has announced a strong performance throughout December 2020.
itv hub 15Jan2021

ViacomCBS, DISH Media, Adcuratio claim live addressable ad first

Ad Tech Joseph O'Halloran 15-01-2021

In what the partners call an historic activation and a significant industry breakthrough, media firm ViacomCBS and platform provider DISH Media, in partnership with ad tech firm Adcuratio, have delivered the first-ever addressable impressions on the CBS broadcast network.
ViacomCBS Culturegaming 8Dec2020

Firstlight Media and NPAW team up to tackle CDN switching for OTT

Infrastructure Faye Sutton 15-01-2021

Hot on the heels of Firstlight Media partnering with Evergent Technologies to help OTT and pay-TV providers deliver end-to-end solutions, the managed services provider has teamed up with NPAW (Nice People At Work) to enable OTT and pay-TV providers to optimise content delivery networks (CDNs).

Altice France and Kwanza seal distribution deal

Deals Faye Sutton 15-01-2021

Altice France has signed a deal with French producer and distributor Kwanza to distribute programmes produced by RMC Production, Altice Group’s documentary arm.

Innovid granted MRC accreditation for display ad measurement

Infrastructure Faye Sutton 15-01-2021

Independent omni-channel advertising and analytics platform Innovid has been granted accreditation by the Media Rating Council (MRC) for its measurement of rendered display ad impressions, expanding its existing accreditations in video and OTT.
Innovid 15Jan2021

Liberty lauds successful public debut of Skillz eSports offer

Media Investment Editor 14-01-2021

Revealing just how well its bet in the nascent area has gone, and how it is expanding outside of its core businesses, Virgin Media owner Liberty Global is claiming the successful public debut of mobile games platform Skillz.
Skillz 14Jan2021

NENT Studios UK, Dopamine extend unscripted partnership

Deals Editor 14-01-2021

Grupo Salinas-owned independently operated Mexican studio Dopamine has extended its content relationship NENT Studios UK to cover unscripted projects, primarily from British producers.
NENT Dopamine 14Jan2021