In more bad news for the traditional TV industry, a study from the Leichtman Research Group (LRG) has found that the largest pay-TV providers in the US lost about 1.75 million net video subscribers in the third quarter of 2019.
Ad Tech 15-11-2019
After a longer than expected period in its journey from early adoption to mainstream consideration, taking around five years, to proceed addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to $85.5 billion by 2025 says analyst Rethink TV.
Research from IHS Markit | Technology has revealed a strong 2018 European cable market, with rising consumer demand for broadband services increasing revenues 3% annually to a record high of €24 billion, but the trend shows TV’s grip on the market loosening.
It was always predicted to be popular but achieving as many as 10 million sign-ups in the first day of launch was not on the agenda for Disney+, made even more notable given the reported issues that may reported in attempting to register.
Content giant Discovery has announced a strategic partnership with smart TV viewing data provider Inscape to enhance TV measurement across the media company’s US TV footprint.
High-end drama origination, development and executive production firm Dramacorp-Pampas Studios has secured the rights to The Great Century book series by Swedish author Jan Guillou, best known for the Hamilton spy-thriller novels.
Media Analysis 14-11-2019
The OpenVault Broadband Industry report for the third quarter of 2019 has found that cord-cutting in the US is on the increase with the average broadband usage rising rapidly to more than half a terabyte of data per month.