Media and entertainment leaders team to launch ADS project | Infrastructure | News | Rapid TV News
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IMDb, FOXEntertainment, Paramount, ITV, EIDR, Fabric and Xperi are coming together in an attempt to solve what they regard as one of the entertainment industry's most persistent challenges: the efficient management and delivery of accurate metadata for content.
ADS 13Sep2023
Through the Authenticated Data Specification (ADS) Accelerator Project the companies not only wish to address this long-standing issue but also pave the way for a new era of streamlined metadata management.

The primary goal of the ADS Accelerator Project is to establish a system of data governance that empowers content creators to maintain, update, and verify metadata, images, and usage rights associated with their products. By proposing workflows and processes to improve the accuracy and authenticity of metadata throughout the content supply chain, the project aims to enhance user experiences and elevate overall product quality.

Addressing the project's multifaceted challenge requires a combination of specialised technologies, resources, and expertise. The project team encompasses the entire spectrum of media metadata, including content creators, metadata management specialists, and aggregators. This diverse knowledge base ensures a holistic approach to solving challenges and delivering solutions that benefit the entire industry.

“Entertainment content creation is a labour-intensive process, and the quality of accompanying metadata often suffers as it passes through various systems and platforms. Critical details get lost, descriptions are truncated, and gaps are filled with unreliable third-party data,” explained Fabric chief operating officer Tuncay Pervaz.

“The ADS project seeks to rectify this by creating a more consistent metadata delivery payload, enabling secure data authentication and facilitating the publishing and display of authenticated metadata via distribution platforms.”