The vendor-agnostic platform caters to the needs of broadband service providers serving small and medium businesses (SMBs) and residential users. It is designed to make it easier to efficiently control CPE devices and managed services such as Wi-Fi.

The platform’s latest advancements are designed to bring broadband connectivity improvements for SMB customers. Synamedia says broadband providers can now deliver enterprise-grade managed Wi-Fi, hotspot management, email and domain services, SD-WAN solutions, firewalls, remote access capabilities, and zero-touch provisioning of SMB employee devices.

Gravity’s new Plug and Play Mesh also has capability to simplify Wi-Fi management for both office and home. It extends Wi-Fi signals, streamlines network setup, features Smart Wi-Fi capabilities, and simplifies guest network configuration. Furthermore, broadband providers have the option of using Synamedia's Professional Services team to optimise device lifecycles, guaranteeing peak network and device performance for their customers.

“Delivering excellent customer experiences is non-negotiable for small business and consumer broadband subscriber retention,” said Nick Thexton, EVP, media cloud services, Synamedia. “We developed Synamedia Gravity with the goal of empowering broadband service providers to differentiate their brand, drive revenues, and grow market share all while enjoying the economic benefits of SaaS. We continue to evaluate market needs and build new capabilities to ensure end users always get the most of their broadband connection.”