Synamedia shapes counter-piracy and password sharing strategy | Security | News | Rapid TV News
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Just as it shapes up for the forthcoming IBC, Synamedia has announced that its ContentArmor headend watermarking solution will now be the cornerstone of its anti-piracy initiatives along with its intelligence and consultancy services.
Synamedia contentarmor 12Sep2023
With more automation and a new console, Synamedia ContentArmor is said to be now quicker and easier to deploy, minimising integration and cutting cost of ownership. ContentArmor’s watermarking technology is designed to detect and disrupt the leakage of broadcast and streaming content to both consumers and businesses. Use cases include securing pre-release content, distribution to broadcasters and cinemas, and the streaming of premium VOD and live sports to consumers.

“The surge of interest we’ve seen in watermarking follows hot on the heels of major Hollywood studios mandating watermarking in more and more use cases,” commented Alain Durand, senior director of business development at Synamedia. “Synamedia is committed to headend watermarking because it is cost-effective to deploy and provides a decisive additional security layer compared to inserting watermarks in non-managed devices.”

As part of its growing consultancy business, Synamedia supports national governments, local and international law enforcement organisations, such as Interpol and Europol, and industry bodies including ABTA, AAPA and CAP/AVIA, with technical and forensic training and insights to assist in pirate raids. Complementing these services, Synamedia is now establishing a partnership programme with monitoring specialists and software providers.

This new approach is intended to ensure that Synamedia can respond effectively to streaming providers’ fast evolving and comprehensive requirements to combat piracy.

Avigail Gutman, global VP of intelligence and security operations at Synamedia, added: “Our new strategy reflects the shift in how operators are now thinking about reducing piracy and recouping lost revenues. Piracy has transformed from the theft of intellectual property to being a full-blown cybercrime. Rights holders, particularly those with live sports and premium content, need technological countermeasures based on operational intelligence with support from law enforcement to pinpoint pirates and hackers upstream and to keep honest users honest.”

At IBC, Synamedia is also highlighting its CSFEye solution which helps operators address the differing needs of password sharers and borrowers to help turn them into paying subscribers and increase ARPU. CSFEye shares a technology platform with the Synamedia Clarissa service for streaming analytics.