FAST by name, fast by nature, as the global free ad supported streaming TV market across 138 countries is set to grow revenues for TV series and films from $8 billion in 2023 to $17 billion by 2029 says a study from Digital TV Research.
The Global FAST Forecasts report predicts that of the $9.4 billion FAST revenues that are set to be increased between 2023 and 2029, the US will contribute $2.1 billion in additional revenues to reach $6.5 billion. This would mean the US would contribute 38% to the 2029 total, down from 56% in 2023.
Digital TV Research believes that by 2029, the US will be the only country generating more than $1 billion in FAST revenues. The UK and Canada will be close to $1 billion, with these three countries taking nearly half of the world’s total combined.
Looking at platforms, Digital TV Research calculated that Pluto TV, Roku Channel and Samsung TV Plus will account for nearly half the global FAST revenues by 2029. The rest of the FAST market is set to remain fragmented, with far less globalisation than in the SVOD sector. Roku is set to generate $3.370 billion by 2029 with Pluto on $3.123 billion and Samsung TV Plus $1.624 billion.
Digital TV Research believes that by 2029, the US will be the only country generating more than $1 billion in FAST revenues. The UK and Canada will be close to $1 billion, with these three countries taking nearly half of the world’s total combined.
Looking at platforms, Digital TV Research calculated that Pluto TV, Roku Channel and Samsung TV Plus will account for nearly half the global FAST revenues by 2029. The rest of the FAST market is set to remain fragmented, with far less globalisation than in the SVOD sector. Roku is set to generate $3.370 billion by 2029 with Pluto on $3.123 billion and Samsung TV Plus $1.624 billion.
