Global subscription video-on-demand (SVOD) revenues are set to reach $127 billion by 2029, up from $107 billion by the end of 2023, with the US and China accounting for half of the 2029 total, says a study from Digital TV Research.
The Global SVOD Forecasts report noted that the US will add $2 billion of the $20 billion extra SVOD revenues between 2023 and 2029, with Brazil, Germany, Japan and South Korea each up by $1 billion.
Assessing the market, Digital TV Research said that the key metric for the main SVOD platforms has moved away from subscriber growth to profitability.
Looking at platforms, the survey said the six big US-based providers will add $12 billion in SVOD revenues between 2023 and 2029 to take their combined total to $72 billion. Netflix will remain the SVOD revenue winner, with $34 billion expected by 2029 – more than Disney+, HBO Max and Paramount+ combined.
Assessing the market, Digital TV Research said that the key metric for the main SVOD platforms has moved away from subscriber growth to profitability.
Looking at platforms, the survey said the six big US-based providers will add $12 billion in SVOD revenues between 2023 and 2029 to take their combined total to $72 billion. Netflix will remain the SVOD revenue winner, with $34 billion expected by 2029 – more than Disney+, HBO Max and Paramount+ combined.
