Gracenote aims to streamline FAST channel, content distribution | Infrastructure | News | Rapid TV News
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As FAST services evolve to reach maturity, global content solutions business Gracenote has initiated a programme designed enable better content discovery and monetisation opportunities, helping broadcasters get FAST channels and programming distributed more easily.
gracenote 13Sep2023
Gracenote says consumers who are increasingly sensitive to spending on subscription video-on-demand (SVOD) services are responding favourably to FAST offerings based on the no cost, no commitment model and resonant programming delivered through a linear experience. Gracenote cited research from Statista forecasting revenue generated by FAST channels worldwide will reach $18 billion by 2028 with the US, UK, South Korea, Germany, India, Canada and Brazil the leading markets.

It adds that now that FAST has grown up, content owners are realising the need for high-quality normalised metadata and connected content IDs to facilitate distribution on streaming platforms, drive programme and channel visibility as well as increase viewership. Gracenote stressed that no longer a testing ground for content owners and publishers, FAST has matured quickly into a proven revenue driver through advertising sales.

Based on advanced data enrichment services, the FAST Program will look to help Gracenote customers accelerate time-to-market for their FAST offerings just as they become increasingly important to their overall content monetisation strategies.

Participants that submit their channel portfolios directly to Gracenote are said to be able to benefit from expert enrichment of editorial and contextual data plus access to rich imagery which drive increased channel engagement. Assignment of Gracenote IDs to participants’ content will streamline placement on major streaming platforms through Gracenote Listing Distribution Services and enables easier content discovery.

Programme participants will receive a Gracenote Certified designation giving them an advantage when pitching their FAST offerings to platforms which prefer and in some cases require standardised Gracenote metadata and IDs. This label is designed to ensure that all data meets the various requirements for the streaming platforms resulting in a turnkey program for participating content providers.

“The rapid rise of FAST has been one of the most notable recent developments in the global video ecosystem,” said Vikram Kulkarni, VP, strategic initiatives, EMEA at Gracenote. “Based on our position at the heart of this ecosystem, we are uniquely positioned to help content publishers from small to large benefit from the maturation of FAST and we look forward to helping them achieve better FAST content visibility, consumption and monetisation through our programme.”