Channel 5, Sky pad up to bring cricket World Cup to free-to-air TV | Deals | News | Rapid TV News
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UK broadcaster Channel 5 has announced a new partnership with pay-TV firm Sky to bring daily highlights of the ICC Men’s Cricket World Cup 2023 to free-to-air TV for fans across the country.
CricketWorldCup lC5 21Sep2023
The renowned event takes place from 5 October to 19 November in India where ten teams will battle is out across 47 games and England are set to defend their title as reigning champions.

The deal sees Channel 5 provide a terrestrial home for 48 x 1-hour highlights programmes for the duration of the World Cup, including at least nine England games scheduled at 7pm. Following their linear TV broadcasts, all highlights will be made available on Channel 5’s on-demand platform, My5. Sky Media is also delivering advertising sales for Channel 5 in its role as partner.

Channel 5’s highlights will round up the action from each fixture with insights from some of the world’s most high-profile players – past and present. The coverage forms part of a commercial agreement with Sky who hold the exclusive UK rights to live coverage of the ICC Men’s Cricket World Cup 2023 and will also air highlights packages across its pay sports channels.

Channel 5 has previously been the free to air home for cricket, broadcasting England’s team highlights every summer from 2006 to 2019. The new deal adds to Channel 5’s sports portfolio, which includes live boxing, Legends Darts tournaments and Monday night NFL matches.

“Fasten your seatbelts and get ready for one of the most hotly anticipated sporting events this Autumn, said Federico Ruiz, commissioning editor, Channel 5 and Paramount+ commenting on the deal. “With England going into battle to retain their title, our World Cup coverage will have fans across the country on the edge of their seats so clear your diary and tune in.”

Sky Sports director of cricket Bryan Henderson added: “It’s been a brilliant summer of cricket with record breaking viewership figures across the Men’s and Women’s Ashes as well as attendance records at The Hundred, so this competition represents a huge opportunity to capitalise on newer fans to the sport. As the home of cricket in UK & Ireland, we’re committed to delivering the very best coverage and analysis of the Men’s Cricket World Cup, which we’re delighted to do so alongside Channel 5.”