LG launches version 3.0 of streaming service | OTT | News | Rapid TV News
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Anticipating worldwide viewership of its exclusive, free streaming service is set to grow further, LG Electronics (LG) is introducing an enhancement to LG Channels, featuring a new UI with what is said to be improved navigation and more engaging placements for content discovery.
LGChannels3.0 20Sep2023
Rolling out first in South Korea this month, and then in other markets, including the US, starting in October, LG Channels 3.0 aims to build on the momentum of the service which offers a premium lineup of news, sports, movies, TV Series, and exclusives. LG says it has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is available, attracting an increasing number of viewers with its curated lineup of programming.

The service is now set to provide upgraded usability that allows users to conveniently search, discover and enjoy their favourite content. Reflecting the main content consumption patterns of LG Channels’ users, the new UI is organised into three pages – Home, Live, and On Demand– in a bid to make it makes it easier to take advantage of the different services offered on LG’s free content platform.

The Home page features a rotating carousel at the top of the screen to provide easy access to featured channels, curated collections and premium On Demand content. From the Live page, users can now play live broadcast channels directly from within the LG Channels app. Additionally, the new channel guide covers only half of the screen, allowing users to see what’s on and choose what to watch next while continuing to watch their current viewing choice.

The On Demand tab allows users to select their favourite types of content including movies, TV shows and receive recommendations from Popular Now category ensuring a smooth binge-watching experience.

Already available in twenty seven countries globally, LG says it is accelerating the growth of its content service through entering new territories and adding to its already impressive content lineup.