WTFN launches digital content business Radar MCN | Major Businesses | Business | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Gearing up for what it believes will be rapid growth in 2023, especially in non-core activities, television producer WTFN Entertainment has launched a new division to support its rapidly growing digital content network.
WTFN Dyson BoYeeLeung Hopes 16Jan2023
Headquartered in Melbourne and with an office in the UK, the new Radar MCN will bring together a network of owned channels across YouTube, Facebook and Snap, as well as a series of global FAST Channels. The network, which includes hit TV series Bondi Vet, generates 100s of millions of views per month, and will expand in 2023 with channel launches in the history, food and design space.

“While we’ve managed to extract enormous value out of our existing content library, building channels supported by sustainable content models is our major priority,” explained Radar MCN general manager Derek Dyson (pictured left). “Unlocking the potential of WTFN’s owned library of content is just the start. Now, we are keen to grow our partner base worldwide with production companies, content creators and other rights owners keen to not get left behind in this growing market.”

Dyson leads a team of 10, with Wildbrain’s Bo Yee Leung (pictured centre) joining as Radar’s new senior digital rights lead. She will sit in the UK team alongside head of channels Hannah Hopes (pictured right), also a former Wildbrain - and Endemol - employee, responsible for launching and growing the Mr Bean Facebook channel that has over 130 million subscribers, and channel manager Chiara Ronci. Ronci joined the team in 2022 from Warner Bros., where she managed successful YouTube channels such as Super Nanny and Harry Potter Wizarding World.

Radar MCN recently acquired the much sought-after YouTube Affiliate CMS status, which allows it to manage the rights and channels of third parties. It has already partnered with several emerging and established content creators to support their drive for audience and commercial growth. Amongst the new partners are YouTuber Creators such as Oceanliner Designs, which is said to have quadrupled its audiences since partnering with Radar MCN. Other recently acquired projects for Radar MCN include Songs With Simon and Never Too Small, some of YouTube’s most successful kids and home lifestyle channels respectively.

“Getting the YouTube Affiliate Status is a game-changer for us. There are less than 50 businesses worldwide with that tool, which combined with our production and traditional broadcast distribution capabilities, makes us pretty unique in the space,” Dyson added. “Our proposition is simple. We make you money while you sleep by extracting previously untapped revenue from existing rights. We’ll also track down others pirating your content and get your money back there as well.”