The State of Streaming: Asia report for Q1 2021 from Conviva has revealed the extent to which streaming continues to grow as viewers embrace smart TVs and connected TV devices in the first quarter of the year.
As TV viewers suffer subscription fatigue and option overload, the exponential growth of connected television (CTV) is driving greater interest in free, ad-supported on-demand content according to the 2021 CTV Growth Opportunity Report from Verizon Media and Publicis Media.
More bad news for the worldwide pay-TV industry has emerged from Digital TV Research which is forecasting that revenues in the sector in the key territories are to track down markedly over the next five years.
Despite taking a battering over the last couple of years, mainly from accelerated cord-cutting, pay-TV subscriptions have been growing at 2-3 times the rates of fixed broadband says research from Point Topic.
Insights released by leading advertising video-on-demand (AVOD) provider Tubi has uncovered emerging trends that point to continued growth of consumer streaming a year after the Covid-19 pandemic began significantly impacting the US in March 2020.
With UK consumers turning to TV during lockdowns, UK viewers spent £5.6 billion in 2020 on TV sets and services, and bought more than 4.2 million 4K Ultra HD TVs according to the latest State of the Nation report from The Digital TV Group (DTG).
