LG Ad Solutions announces new CTV targeting and measurement | Ad Tech | News | Rapid TV News
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Connected TV (CTV) and cross-screen advertising technology provider LG Ad Solutions has inked a strategic product partnership with consumer purchase insights company Affinity Solutions.
LGAffinity 26Sep2023
Named LoopIQ, the closed-loop CTV ad targeting and measurement solution is claimed to be uniquely designed to utilise purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

The product is said to have come as a response to the ever-growing demand for more refined targeting and tangible measurement methods in the CTV space. By integrating purchase data with existing capabilities such as privacy-compliant automatic content recognition (ACR) technology, the two companies say brands can now achieve unprecedented precision, ensuring their advertising spend is optimised for the right audiences with the most impactful results.

The partnership will combine Affinity's expertise in data analytics combined with LG Ad Solutions' CTV advertising infrastructure. In addition, the firms say their commitment to pushing the boundaries of what's possible in the CTV ad space, delivering more value to advertisers while enhancing viewer experiences.

Moreover, they say the introduction of LoopIQ promises not only to redefine how brands approach CTV advertising but also to set new benchmarks for ROI in the sector.

"The partnership between LG Ad Solutions and Affinity to launch LoopIQ marks a significant evolution in the CTV advertising landscape,” said LG Ad Solutions global chief marketing officer Tony Marlow. "LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments."

“We are thrilled to join forces with LG Ad Solutions on this ground-breaking endeavour. LoopIQ is a testament to our joint vision of harnessing exclusive consumer purchase data to craft more meaningful outcomes and efficient advertising experiences," added Damian Garbaccio, chief business & marketing officer of Affinity.