VOD to the fore as Barb broadens reach of measurement API | Ratings/Measurement | News | Rapid TV News
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Barb, a leading provider of TV measurement in the UK, has upgraded its API to include all data available in its panel viewing file, including non-linear viewing on broadcaster video-on-demand (BVOD), subscription video-on-demand (SVOD) and video-sharing services.
Now TV ContnetWise 11Jan2021
The company launched its API in January 2023 with three endpoints reporting linear viewing – programme audiences, advertising spots and impacts by time segments – which can be analysed for all Barb-reported linear channels daily by region and demographic.

BVOD, SVOD and device viewing data dating from 29 November 2021 will be available in the API and join the linear viewing data already accessible. All viewing data in the API are updated daily in line with Barb’s usual data delivery schedules.

The upgrade also means that Barb clients can now use the API to conduct longitudinal analysis across all services and platforms – including PCs, tablets and smartphones - such as using dynamic targets, calculating campaign reach and frequency and analysing series performance.

The API was developed by Blue Hat Associates based on a specification produced by Barb and Coppelia Machine Learning & Analytics. It is free to access for Barb underwriters and clients with a full licence.

“We developed our API in response to the demand from our clients for flexible access to and manipulation of our viewing data using their own tools, and this upgrade provides both more data and versatility in how clients can use our data,” commented Jim Jarrett, Barb’s head of research operations.

“We’re delighted that the API is already being used by Barb underwriters, including the BBC, ITV and Channel 4, agencies such as EssenceMediacom and All Response Media and media companies like Fremantle, News UK and MIQ Digital and encourage more clients to use it and give us feedback so we can continue to build it further.”