The LTE Broadcast project has received another boost, this time in the form of endorsement by capabilities managed, multiscreen video technology provider Quickplay.
Technology offered under the LTE Broadcast brand is being seen as providing operators with the potential to deliver new revenue sources and additional value for operators seeking to monetise their video services.
Based on Evolved Multimedia Broadcast Multicast Service (eMBMS) standards, LTE Broadcast delivers the same stream of content to multiple users, eliminating network capacity constraints, delivering higher quality video and reduced latency compared to a unicast delivery. Current LTE Broadcast applications have been trialled in stadiums hosting live sporting events, among other activities, enabling large scale audiences to view high quality video in real time without taking up network capacity. LTE Broadcast can also extend into push video-on-demand (VOD) delivery, targeted advertising, and subscription-based services, thereby offering additional opportunities for operators who seek to monetise content.
The Quickplay solution will allow global mobile operators who are using an LTE Broadcast solution provided by Qualcomm Technologies to deliver video with enhanced, differentiated viewing experiences over mobile devices and networks. LTE Broadcast technology provides the potential to deliver new revenue sources and additional value for operators seeking to monetise their video services.
"We view LTE Broadcast as a natural progression of wireless delivery technology that will provide consumers with the ability to enjoy premium content anywhere and on any device," commented Quickplay CEO Wayne Purboo. "We are pleased to collaborate with Qualcomm Technologies to commercialise this technology and enable operators around the world the ability to provide innovative services with the goal of attaining seamless viewing experiences".