Just in time for a slew of top-level cricket matches, leading Indian DTH satellite operator Tata has launched what it says is the country's first 4KTV set-top box (STB).
The Tata Sky 4K STB has the capability of delivering Ultra HD picture quality and Dolby Digital Plus 7.1 surround sound. 4K at 8.3 Megapixels (3840 x 2160), approximately four times the pixels as that of 2K (1920 x 1080) the current high definition (HD) standard. Apart from relaying 4K content, the satellite box will also showcase standard definition (SD) and HDTV channels.
The launch plans were originally unveiled in July 2014 when Tata Sky showcased FIFA World Cup football in Ultra HD resolution in India. Saying that it believes in taking innovation and customer needs to newer summits, Tata Sky regards its launch as providing a similar experience for cricket and other sports enthusiasts.