Turner Broadcasting is to launch a local version of CNN for the Philippines and a regional satellite feed for children's channel Boomerang
The news follows hot on the heels of the recently announced South Korean entertainment channel Oh!K, in conjunction with local broadcaster MBC.
Turner says CNN Philippines will launch free-to-air in 2015, combining CNN's global newsgathering capabilities with the local perspective Nine Media Corporation brings to the partnership.
The predominantly English language channel will operate from studio facilities in Manila and will replace 9TV on the RPN network nationwide.
"We are proud to offer our viewers a global perspective of key issues and worldwide trending stories as well as championing Filipino values and culture through locally produced content," Reggie Galura, president, Nine Media Corporation.
This is the latest manifestation of Turner's foray to reach more consumers locally, regionally and internationally across both digital and linear platforms, including branded channels, by partnering with other leading media organisations.
"It's a very simple strategy," Ricky Ow, president, Turner, Asia-Pacific, told Media Business Asia. "We want to go local where it makes sense, and we want to expand our kids offering and we want to expand our entertainment offering. But we want to do it in a meaningful way, and not just launching and parachuting things across [Asia]."
A localised version of CNN for Indonesia launched earlier in 2014, and the news broadcaster also has a tie-up with IBN in India.
Turner is also looking to increase its children's TV offer in Southeast Asia next year, with a revamped Boomerang brand to run alongside the Cartoon Network. With the exception of Thailand and Australia, Boomerang is not currently widely available in the Asia-Pacific region.