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TikTok has been the social media breakout star of 2020 and is now seeing use with major sporting events, and in the latest example the platform has found to have pulled in 18.5 million organic views for the inaugural X Prix of the Extreme E electric off-road racing series.
TIKTOK Extreme 15April 2021
In the latest of a growing number of deals involving sports right holders and leading social media platforms, the GOL channel is to offer the Basque derby LaLiga clash between Real Sociedad and Athletic Club on 7 April on Twitch.
Twitch Mediapro Liga 5 April 2021
Just as the second annual TikTok Benchmarks & Strategy Guide from Conviva was warning that brands had to figure out quickly how to take advantage of a medium showing explosive growth, UK broadcaster Channel 4 has done just that for its main linear channel and its leading digital service.
TikToklogo 17Mar2021
The second annual TikTok Benchmarks & Strategy Guide from Conviva has revealed massive added take up of the social media phenomenon over the last twelve with accounts amassing an average of 494,000 new followers from February 2020 to February 2021.
COnviva TikTok 17March 2021
In a powerful demonstration as to how much the short-form mobile video app’s reach and importance has grown into the mainstream video arena, TikTok has signed a deal with European football governing body UEFA to become the first digital entertainment platform to partner with the forthcoming EURO tournament.
EURO2020 HC London 13feb2021

Global streaming service Twitch has seen a surge in the number of users over the past year, with 2.1 million average viewers in 2020 who watched more than 1 trillion minutes combined.
Twitch LaLiga 22 Oct 2020

In a massive like for the social media platform from the content giant as it looks to unlock audiences around the world, NBCUniversal (NBCU) is to bring to Twitter markets its premium digital content spanning the entire NBCUniversal Sky footprint.
NBCUTwitter 26Jan2021
Enabling viewers to discover social-media videos tailored to their interests on the leading TV line, VIZIO has announced that its SmartCast users in the US and Canada can now access the Facebook Watch TV app.
VIzio Facebook Watch 23oct2020