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Netflix has enjoyed a massive uptake over the last three months of global lockdowns and research has emerged from GlobalData showing just how much the leading subscription video-on-demand service has been given a boost from social media channels.
GlobalData Netflix 25June2020
Research from VAB has found that video programming and content has become the primary social media conversation fuel during the time of social distancing and lockdowns in the US.
VAB alonetogether 17June2020
Pivoting from its traditional role of supporting mobile production and newsgathering, LiveU is to get into content with the LiveU Sports Show and Stay Connected series as well as special company news round-ups.

Days after former chairman of Walt Disney Direct-to-Consumer & International Kevin Mayer become its CEO, growing social media platform TikTok has taken a further step into the video mainstream in an analytics deal with streaming media intelligence firm Conviva.

In what is great news for football fans and more importantly offering a glimmer of hope that the effects of Covid-19 are diminishing, the K League 1, the top-tier Korean football league, will begin its postponed season on 8 May with a global match broadcast live to social media using Grabyo.

Noting that consumers have always turned to TV during times of crisis, research and measurement firm Nielsen says that it’s no different during Covid-19 as media consumption has continued to increase among home-bound consumers but with the added flavour of social media.

Exemplifying the growth of the rapidly growing platform used mainly by younger audiences, UKTV comedy channel Dave has launched a TikTok account and partnered with influencer marketing agency Fanbytes to deliver its first campaign on the mobile video service.

Research from Ampere Analysis into the strategies of the digital studios has revealed that the good times are rolling for the creators of ‘made-for-social’ video.
Ampere socialTV 26Nov2019