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Noting that immersive is the new in-person, engagement monetisation firm Source Digital has partnered with virtual experience tech provider Sansar to introduce what it calls the world-first smart TV metaverse experience.
Digital content agency and media network Little Dot Studios has announced a partnership with legendary record label Parlophone and YouTube to create episodic YouTube Shorts content for Eurovision 2022 runner-up Sam Ryder.
Extending further its popular This Morning show's interactive app offer into a live gaming environment, ITV and Live Tech Games have unveiled a free interactive competitive trivia game, WordSurge, offering audiences live gameplay.
In what is said to be the first time a major studio’s film has been released as a multimedia NFT, Warner Bros. Home Entertainment, in partnership with content blockchain firm Eluvio have launched The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie.
Noting that the introduction of 5G and higher speed internet availability will make the metaverse an essential part of daily lives, global media company SPI International has launched its first space in the immersive environment, Casa FilmBox.
Aiming to accelerate what the firms say will be a fully-realised metaverse, Qualcomm has announced a multi-year broad strategic agreement with Meta to develop premium experiences for the Meta Quest platform based on custom Snapdragon XR platforms.
Millennial-focused global channel operator and producer Insight TV has completed the rebrand of the Xtreme action sports social media channels which it acquired from Webedia.
Aiming to bring the best of the broadcaster’s output to the platform alongside new expanded bespoke content activations, the UK’s leading commercial broadcaster ITV has announced a new content partnership with Twitter.