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Research from intelligence cloud for streaming media Conviva has found that Instagram TV (IGTV) has grown rapidly since its 2018 release, up from a 2% share in 2019 to a 10% share of Instagram posts in 2021.
instagram 7 june 2018J
With the leading SVOD packages now firmly established on the grids of set-top box-based pay-TV providers, it’s now the turn of social media and gaining a first in Europe in this regard is Vodafone which has added Facebook Watch to its Vodafone TV service.
VIzio Facebook Watch 23oct2020

Streaming service FloSports has revealed that ahead of the 2021 Tour De France it partnered with live video specialist Grabyo to deliver real-time coverage of the race across social media.

Blockchain-based social media video network BuzzShow has signed a strategic content partner agreement with digital media services and content licensing provider ODMedia to provide clients with a solution to migrating and managing content.
Buzzshow Banner 19Aug2021
Aiming to help a new generation of online storytellers expand their vision and ambition, Screen Australia, NZ On Air have launched Every Voice, a new initiative to support diverse and distinct creators in the creation of innovative content exclusively for TikTok.
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In the latest expansion of the social media platform in the video world, Westfield London is teaming up with short-form entertainment platform TikTok to bring the UK’s biggest creators to the centre for a unique in real life (IRL) experience in the UK’s first TikTok For You house.
TikTok 12 JUly 2021
In a further demonstration of how the social media platform is increasingly encroaching upon the TV and video industry, TikTok has just hosted its first-ever long-form special in a partnership with advertising video-on-demand (AVOD) service Tubi.
Tubi TikTok 2Jul2021
Recently launched social media streaming service Palm TV is claiming to have captured the attention of audiences with influencer podcasts and live TV shows and has racked up an audience of over 20 million people.