Media Investment | Business
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The US broadcast regulator FCC has said that TV stations could share channels, in a win for low-power TV (LPTVs) stations.
Social media continues to drive engagement with TV, film and the ads that support the media industry. Sensing an opportunity, TVTY has launched the Social Trend Trigger, aimed at making it easier for brands to tap into the socialverse at opportune moments, just when things are starting to trend.
Three of the biggest names in publishing, broadcasting and online — Condé Nast, NBCUniversal and Vox Media — have joined forces to deliver mobile video ads and branded content across all three of their digital networks.
Scripps Networks Interactive has said it is focused on Millennial-friendly interactive services going forward, amid duller than expected fourth-quarter earnings.
Mediaset may be close to finding a solution to its troubled pay-TV operation in Italy, as Sky has shown renewed interest in acquiring it.
The second major forward phase of the broadcast incentive spectrum auction by US telecoms and broadcast regulator the FCC has come to a close.