The video industry has always worked to improve the TV viewing experience. More than a decade ago, the transition from SD to HD provided significant improvements to video quality. 3DTV was another attempt that failed to get traction and ended up with limited success. More recently, there has been much hype about 4K/Ultra-HD from the CE industry in effort to drive sales of high-end TV models with bigger screens.

Multiscreen video is a now reality that consumers enjoy every day. While it may not be perfect, today’s online video experience usually ‘simply works,’ and it often attains a level of quality that rivals traditional TV. If we notice video quality at all, it’s more to comment about how good it is, and less to complain about errors and buffering. To get to this point, content owners, service providers, application developers and the underlying enabling technologies have all evolved together, and so far, the evolution toward anytime anywhere video on any device has been relatively smooth. But behind the scenes, it hasn’t been simple.

Selecting a video ad serving solution is one of the most important decisions made by a digital video company. Having significant impact on a company's ability to maximize video ad revenue while minimizing weekly operational overhead, it's important that publishers select the best solution. This whitepaper provides a thorough guide on the important aspects that make up video advertising, from ad serving requirements to the various solutions.

This whitepaper specifically details three key video ad serving solutions:

• Client-side ad serving
• Cloud-based ad serving
• Hybrid ad serving

Through the examination of each solution, the whitepaper will highlight the advantages of adopting a hybrid ad serving solution for publishers, which include the ability to balance incremental deployment efforts and costs with accrued benefits.

Today, hitting the pause button to take a quick break during a live football game is no longer just a farfetched impulse; it’s a practical expectation. Replaying a scene from a live TV broadcast is as simple as hitting the rewind button and catching up on a favorite show is just a menu option away. This white paper details how time-shifted TV services are structured and how Elemental Delta, a new video delivery platform designed to optimize the monetization, management and distribution of multiscreen video across IP networks, enables pay TV operators, content programmers and other video providers to efficiently implement live-to-VOD offerings.

Progressive IP and Software-based Ecosystems Deliver the Future

To accommodate the integration of more virtualized, cloud-based components within the deployment environment, a new wave of exciting technology innovation is happening.

The landscape is bright for best-of-breed vendors that have proven component integration points with other members of a deployment ecosystem. Single-vendor monolithic video solutions are heading towards certain obsolescence.

• As the second installment to the original e-book, these chapters, authored by executives from leading technology providers, amplify key components in the overall workflow of the software-empowered video operator model. Learn more about:
• Developing the Tapestry of Tomorrow's Pay-TV Operator
• Addressing Market Transformation with Software-Defined Video
• Securing Cloud-based Media Workflows
• The Shift from Network-Specific to Software-Empowered Video Services
• The Multimedia Client: The Touch Point of Content Consumption
• Empowering the Connected Operator

The e-book is a must-read for service providers that are planning to intensively capitalize on IP and software-based technologies in order to deploy, power and manage a flexible suite of resources across their managed networks and beyond.

As the next generation of video compression, HEVC (high-efficiency video coding) has been at the center of attention across the entire video technology industry and promises to address a wide range of important technical and business issues. This paper presents the benefits of HEVC and the challenges it is intended to address, and describes HEVC from a technical perspective. It also provides a state-of-the-industry status report of how stakeholders across the video delivery ecosystem are adopting the standard and bringing it to market. Even though low-cost ultra-high-definition TV sets and UHD programming are still some way off, there are compelling reasons to deploy HEVC compression and consumer devices right away—and consumers will notice the difference. Dune HD is pleased to offer its insights on the industry and the benefits to operators and their customers as they begin to evaluate set-top boxes and technologies with HEVC at the core.

In the dynamic business of consumer entertainment, one of the most interesting frontiers has been the advent of mobile second-screen applications made possible by the remote storage and services known collectively as the cloud. What exactly is the promise of the cloud? Simply put, it can enable brands to have a more direct relationship with consumers than ever before. To help content producers, owners, distributors and service providers make sense of the benefits cloud computing can provide, TMS has identified three top second-screen developments that have the greatest potential impact on businesses and the consumers they serve: APIs Driving Consumption Social Media Domination Evolving Audience Interaction These key drivers of innovation are among the chief contributors to second-screen monetization. Download this free white paper for descriptions and current examples of these trends in action.