In the dynamic business of consumer entertainment, one of the most interesting frontiers has been the advent of mobile second-screen applications made possible by the remote storage and services known collectively as the cloud. What exactly is the promise of the cloud? Simply put, it can enable brands to have a more direct relationship with consumers than ever before. To help content producers, owners, distributors and service providers make sense of the benefits cloud computing can provide, TMS has identified three top second-screen developments that have the greatest potential impact on businesses and the consumers they serve: APIs Driving Consumption Social Media Domination Evolving Audience Interaction These key drivers of innovation are among the chief contributors to second-screen monetization. Download this free white paper for descriptions and current examples of these trends in action.