Welcome to the October 2016 issue of Rapid TV Everywhere.

In this month’s issue: How OTT and pay-TV providers can adapt to the threat of ad blocking software; how broadcasters can understand how fans really watch sporting events; what providers need to do to offer OTT successfully; how content rights owners can tap into the coming video explosion; why it’s possible for content providers to drive revenue without raising prices; cashing in on streaming; the rich legacy of Olympic broadcasting.