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Rapid TV Everywhere - August 2016

Welcome once again to Rapid TV Everywhere. After June and July’s tumultuous events, things seem to have quietened down as we meander into the heat of August. Well maybe not in broadcasting.

This month we look at the increasing challenges that will slow development Ultra HD past 2017; why understanding user experience is fundamental to long-term success; How will programmatic ad-technology expand globally in the months and years to come; the online TV data deluge that’s on the horizon; IP workflow and the orchestration of services; plus how the current big choice in channels and platforms has changed the small screen big time and why at the heart of making this all possible is big data.
We hope you enjoy.