Online video consumption is booming. Across every conceivable metric – watch time, engagement, monetization, content creation, and more – online video is becoming a massive, disruptive force in the broader video/TV industry.
As online video becomes ubiquitous, viewers now expect a better than TV viewing experience, with the video quality of television and the interactivity and personalization of the web. That in turn puts significant pressure on content providers and their delivery partners to meet increasingly higher expectations.