Selecting a video ad serving solution is one of the most important decisions made by a digital video company. Having significant impact on a company's ability to maximize video ad revenue while minimizing weekly operational overhead, it's important that publishers select the best solution. This whitepaper provides a thorough guide on the important aspects that make up video advertising, from ad serving requirements to the various solutions.

This whitepaper specifically details three key video ad serving solutions:

• Client-side ad serving
• Cloud-based ad serving
• Hybrid ad serving

Through the examination of each solution, the whitepaper will highlight the advantages of adopting a hybrid ad serving solution for publishers, which include the ability to balance incremental deployment efforts and costs with accrued benefits.