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In a powerful demonstration as to how much the short-form mobile video app’s reach and importance has grown into the mainstream video arena, TikTok has signed a deal with European football governing body UEFA to become the first digital entertainment platform to partner with the forthcoming EURO tournament.
EURO2020 HC London 13feb2021

Global streaming service Twitch has seen a surge in the number of users over the past year, with 2.1 million average viewers in 2020 who watched more than 1 trillion minutes combined.
Twitch LaLiga 22 Oct 2020

In a massive like for the social media platform from the content giant as it looks to unlock audiences around the world, NBCUniversal (NBCU) is to bring to Twitter markets its premium digital content spanning the entire NBCUniversal Sky footprint.
NBCUTwitter 26Jan2021
Enabling viewers to discover social-media videos tailored to their interests on the leading TV line, VIZIO has announced that its SmartCast users in the US and Canada can now access the Facebook Watch TV app.
VIzio Facebook Watch 23oct2020

Spanish league football governing body LaLiga has opened an official account on Twitch, becoming the first major European sports competition to join the global streaming service.
Twitch LaLiga 22 Oct 2020

Audience engagement specialist has updated Bee-On, its flagship cloud-based social and content management platform.

In a one-year deal that will see the growing video arm of the social media giant expand its regional portfolio significantly, leading Middle East & North Africa (MENA) media company MBC Group has announced an exclusive entertainment agreement partnership to develop video content for Facebook Watch.
MBC GROUP 7 Oct 2020
Netflix has enjoyed a massive uptake over the last three months of global lockdowns and research has emerged from GlobalData showing just how much the leading subscription video-on-demand service has been given a boost from social media channels.
GlobalData Netflix 25June2020