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A clear trend is emerging in streaming with a new study showing that while connected TV usage increased 50% over the year, PC and smartphone usage decreased 10% and 20%, respectively.
With over 80% of Latin American viewers checking mobile platforms while watching live sports, Argentina’s Internet Advertising Bureau (IAB) advises that advertisers focus on second screens during Rio 2016.
Over 70% of Argentinians are using TVs to watch streaming and VOD content by connecting them to the internet through devices like Chromecast or Apple TV, consoles and set-top boxes (STBs).