Ratings/Measurement | News
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Well-known UK Christmas advertisers Argos and Lidl have jumped ahead of rivals John Lewis and Marks & Spencer by ramping up their campaigns in October, and surpassing 2017’s TV advertising lead, Samsung, which rose to third after placing eighth in September’s rankings, according to media technology specialist 4C.
As parts of its drive to gain more valuable business intelligence and marketing data from digital platforms. Nielsen has inked a deal with Comcast’s to use the US cable giant’s set-top box data in its local television measurement service.

Asia’s Got Talent and the return of two US series MacGyver 2 and The Blacklist 5 are being credited for AXN’s October prime time ratings success in Malaysia, Singapore and The Philippines.

Beyond the political issues that have caused debate around Spanish television in recent weeks, ratings and viewing figures have been also affected by the conflict in Catalonia.

Discovery Communications saw third quarter revenue of $1.651 billion, an increase of 6% year-over-year, thanks to 11% growth in international networks and 4% growth for domestic channels.

TiVo and Discovery Communications have entered into a multi-year product agreement for viewer engagement.

Nielsen will leverage Gracenote’s real-time smart TV data to enhance the audience targeting, consumer analytics and measurement capabilities of the Nielsen Marketing Cloud’s Data Management Platform.

bake off 31 oct 2017The finale to Channel 4’s inaugural season of Great British Bake Off looks set to be a controversial affair according to analyst firm 4C Insights, with Facebook and Twitter sentiment dipping below 49% in the aftermath of popular contestant Liam Charles’s early departure from the show.