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In a partnership said to represent the world’s largest attribution rollout for local broadcast advertisers, NBCUniversal owned TV stations and NBC Sports Regional Networks (RSNs) have formed a partnership with TV attribution provider TVSquared.
Working to a basis of watch, click and buy, programmable interactive video overlay provider Promethean is to collaborate with content platform True Digital Group on the new version of its TrueID TV Box application across South East Asia.
Customer behaviour and expectations software provider Sceenic has announced a partnership with Spanish league football governing body LaLiga to run a pilot to keep the social interaction within the same platform.
Networking giant Cisco has unveiled the platform which it says the next generation of the internet will be based and which will support the next decade of online innovation.
