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Advanced advertising company Xandr has announced the release of a new feature on its platform, described as content metadata for video.

Malaysian content and entertainment company Astro has joined forces with independent video software provider Synamedia to launch the first addressable TV advertising service in South-East Asia.

Connected TV (CTV) and over-the-top (OTT) SaaS video ad monetisation platform TheViewPoint has forged a partnership with data-driven SaaS marketing solutions firm Stirista in providing premium programmatic CTV inventory.
viewpoint stirista 23NOv2021

Video data platform IRIS.TV has partnered with addressable TV provider Finecast US to make IRIS-enabled contextual targeting and brand safety tools available directly to Finecast’s local clients.

Luxury skincare brand Cannuka Luxe has announced a partnership with omnichannel ad technology platform MadHive to power shoppable TV campaigns to launch its new collection.

Digital media measurement, data and analytics software firm DoubleVerify and CTV advertising delivery and measurement platform Innovid have announced an expansion of their partnership to support the automation of DoubleVerify’s DV Video OmniTag.

Ad buyers who diversified their connected TV and over-the-top (CTV/OTT) media strategies across small and medium-sized publishers are more successful at their media objectives over the prior year than those who did not, a survey from sell-side platform PubMatic has revealed.
PubMatic 8Nov2021
Global social video intelligence and measurement firm Tubular Labs has announced the rollout of gross rating points (GRPs) for all non-perishable videos for Facebook and YouTube channels.
Tubular VOD Report 31march2021