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After several quarters leading growth in digital advertising outlay, online video has shown little movement during the first half of 2017, says a report published by IAB Spain and PwC.

Despite the fact that overall advertising will grow 5% annually over all to be worth £17.9.8 billion by the end of 2017, TV ad revenues are set for a 2.9% year-on-year fall in 2017 before stabilising in 2018, says research by advertising firm GroupM.

Subscription video-on-demand (SVOD) distributor VIVA Entertainment Group has signed Oi2 Media Group to act as lead advertising sales agent for the VIVA Live TV app.

More than two-thirds of those specialising in advertising operations would reinvent the process of video campaign activation from scratch if given the opportunity, according to a study from Extreme Reach.

To launch HLN’s new five-part series, Inside With Chris Cuomo, CNN Creative Marketing has turned to long-time collaborator 2C Creative for an extensive, 360-degree promo campaign.
Videology, a software provider for converged TV and video advertising, is incorporating Fox Networks Group’s (FNG) Audience Insights Manager (AIM).
An independent study of over 2,000 ad campaigns quantifying advertising’s business impact has found that TV advertising out-performs all other media investments, in both the short and long term.
Video advertising specialists AppNexus and Tru Optik are partnering on audience targeting, measurement and attribution for AppNexus’ Connected TV marketplace.