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Streaming technology company Brightcove is claiming to have solidified its leadership position in the video monetisation space by introducing Ad Insights’, a solution it says will transform the way media companies measure ad tolerance and revenue optimisation.
Brightcove square logo Black 19April2023

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RTL Group’s international sales house RTL AdAlliance is claiming to have taken a major step forward in providing advertisers one of the most accurate targeting solutions based on TV viewing behaviour with the launch of smart TV Targeting (smart TVT).
RTL Group building 2April2020

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Samsung Ads Europe and digital media measurement software platform DoubleVerify (DV) have revealed what they say are exceptional results from the latter’s new connected TV (CTV) viewability measurement solution on the Samsung TV Plus free, ad-supported streaming TV (FAST) platform.

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Samsung Ads Europe and digital media measurement software platform DoubleVerify (DV) have revealed what they say are exceptional results from the latter’s new connected TV (CTV) viewability measurement solution on the Samsung TV Plus free, ad-supported streaming TV (FAST) platform.
Samsung TV plus 31Aug2022

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The findings of attention meta-analysis by media platform provider Teads are said to have further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to use attention for improved brand lift and campaign outcomes.
Teads 25May2023

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RTL Group’s international sales house RTL AdAlliance has become the trusted monetisation partner for connected TV advertising (CTV) on the newly launched Love TV free ad-funded streaming TV (FAST) channels in Germany, Spain, France and Italy.
PLANET pics 23May2023

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The advertising sales arm of UK broadcaster Sky, Sky Media, has begun a partnership with UK financial institution Halifax to bring the popular The Sunday Times Best Places to Live list live to commercial broadcaster Channel 5.
Sunday Times Best Place to Live 16May2023

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Looking to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the media giant’s demand-side platform (DSP), TV data and analytics firm Samba TV has entered into a strategic partnership with Yahoo.
Samba TV image 10Feb2021
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