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The IAB Technology Laboratory has acquired the assets and integrated the team of DigiTrust.

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Content giant Viacom has inked a multi-year agreement with FreeWheel to use its operating system to manage yield and grow revenue across live TV, set-top box (STB) and video-on-demand (VOD) inventory.

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Four of the biggest broadcasters in the US— NBCUniversal, Fox, Turner and Viacom — have announced a multi-year, co-development partnership focused on new platforms for automated buying, advanced formats and cross-platform measurement and currency.

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Global video advertising and monetisation platform SpotX has announced a strategic partnership with music television network XITE to launch a programmatic advertising solution for linear TV, with added targeting capabilities.

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Digital Remedy, a white-labelled ad operations and sales solution for publishers, advertisers and influencers, has acquired CrowdHere, a curated collective of new media filmmakers and creative futurists.

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Operative and Mediaocean are partnering to allow media buyers and sellers to transact electronically between their platforms.

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Digital advertising technology provider RhythmOne has made two appointments in the UK: Ajay Daved has been named programmatic director and Jenny Thomson has been hired as client service and operations director.

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A partnership between demand-side advertising platform ZypMedia and global video advertising specialist SpotX saw a 54% revenue growth between December 2017 through January 2018.

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