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As users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile, app brand safety violations have grown 194% in the last year says the 2019 DoubleVerify Global Insights Report.
DoubleVerify 14June2019

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More evidence is emerging of the marketing power of direct-to-consumer companies with a study from TVSquared finding that these firms are among the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend in 2018 alone.

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Advanced TV advertising solutions firm MadHive has announced a strategic relationship with smart TV viewing data provider Inscape.

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As part of its plan to grow premium video and connected TV opportunities, premium advertising technology provider Telaria has hired new executives to lead its growth in the EMEA region.

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Nexstar Digital has launched of its proprietary TViQ audience solution, giving advertisers local broadcast audience data to use to target digital video advertising in the US.

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Aiming to boost addressable TV and online video, and with combined inventory available on a common demand side platform (DSP), Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into what they call a ground-breaking partnership.
ProSiebenSat1MediaAG 29May2019

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Aiming to simplify what it feels is the complexity caused by the current fragmented viewership landscape, addressing the challenges faced by programmers and ad operations, Extreme Reach (ER) has launched AdBridge for Sellers.

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Blockgraph, an initiative spearheaded by advertising technology firm FreeWheel and its industry partners has released a new whitepaper containing research finding advertisers expect 40% of their TV advertising will be data-enabled by 2020.
blockgraph 3june2019
Verizon

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