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After a longer than expected period in its journey from early adoption to mainstream consideration, taking around five years, to proceed addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to $85.5 billion by 2025 says analyst Rethink TV.

The UK’s leading commercial broadcaster ITV has unveiled plans to launch a fully programmatic, premium advanced advertising platform.

Saturdays are driving major ad response and foreign language and music are the highest-performing programming genres according to market data from TV attribution technology provider TVSquared.
tvsquared 11Nov2019
Audience insights supplier to the global marketing industry, GlobalWebIndex, has launched what it calls a world-first insight capability for international media.
GlobalWebIndex 7Nov2019
In what it says is a sign of its commitment to delivering measurable results for its clients, the advertising sales division of Comcast Cable, Comcast Spotlight, will now operate under the Effectv name.

Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices.

Research from TV ad measurement and analytics company iSpot.tv has found that direct-to-consumer advertising has exploded throughout 2019 with the number of DTC brands increasing 81% in the six months from the end of the first quarter of the year to 186.
2019 10 03 Direct to consumer brand advertising on TV
As proof of performance becomes increasingly more important for sell-side, and aiming to identify ways to support the continued growth of TV investments, TVSquared has announced a partnership with Ampersand.