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Atresmedia has acquired Smartchip Latam, increasing its digital advertising portfolio across Spain and Latin America.
Real-time audience-based advertising and insights technology provider Samba TV has joined forces with ad-serving platform SpotX to power custom audience targeting and segmentation for video ads across Web, app and connected TV environments.

Cadent is using the Telestream Vantage Media Processing Platform to automate processes and boost productivity across its media planning and buying operations.

Mediaocean and VideoAmp are partnering on a fully integrated linear TV planning and optimisation solution for the upfront and scatter markets for advertising agencies and brands.

Internet Media Services (IMS) is claiming success after deploying 200 advertising campaigns on Snapchat for major brands targeting Latin American millennials.

One ad video exposure is sufficient to trigger increases across all awareness metrics; however, multiple exposures garner even higher brand awareness scores.

When it comes to connected TV advertising, brands and marketers are increasingly interested in measuring viewership in a more traditional TV-like way rather than focusing mainly on digital-like measurement.

As new viewing habits require new analytics, Business Bureau is preparing a new big data tool with real-time metrics.