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Addressable TV provider Finecast has partnered with Nectar360 for integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable TV campaigns.

Convergent TV advertising platform Beachfront has revealed that it has completed a US-wide addressable campaign TV ad execution with CE maker VIZIO adhering to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs.
OAR 13March2019
Leading smart TV manufacturer VIZIO has entered into a partnership with and media and technology provider Verizon Media to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access.
verizon vizio 30 April 202
The latest Media Quality Report from digital ad verification firm Integral Ad Science (IAS) has found that amid what it called turbulent times, UK brand risk increased across all media environments in the second half of 2020.
IAS ad quality 19 April 2021
Media technology and video transport solutions provider LTN Global, has launched what it says is a market-first universal signalling solution that delivers ad decisioning and ad signalling system integration that enables national linear addressable advertising across all platforms.
LTN Target Workflow 12 April 2021
Global video advertising platform SpotX has continued its profitable growth track-record in 2020 and ended the year with record revenues and now reaches 70 million connected TV (CTV) households in the US, attributing the performance to its expertise in the field.
SpotX 4Dec2020
On the heels of its parent company showing that its fiscal performance during the first quarter of 2021 was  ahead of the same period in 2020, programmatic video platform Tremor Video has announced the upcoming launch of a data-driven TV intelligence offering.

Digital media measurement, data and analytics platform om provider DoubleVerify (DV) is warning that it has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real connected TV (CTV) device sessions that at its peak spoofed over 2 million devices each day.
DV PR CTV fraud 23Jan2020