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French public television advertising sales house France Télévisions Publicité has used AWS Elemental MediaTailor to power dynamic ad insertion for its iOS, Android and HTML France TV Sport application.

The latest study from the FreeWheel Council for Premium Video Europe, providing an in-depth analysis of TV attribution in Europe, has revealed clearly how TV attribution is increasingly becoming critical to measure the impact and weight attributed to TV on business outcomes.
FReewheel attribution 10Oct2019
Aiming to enable omni-channel campaign planning and help marketers streamline their TV and digital media strategies with smart TV viewing data, The Trade Desk has partnered with Inscape to integrate the latter’s data insights directly into its Planner cross-device advertising tool.

TV attribution technology provider TVSquared has forged a partnership with Extreme Reach to enable advertisers to measure the performance of all impressions served across ad-supported OTT streaming services.

Aiming to give advertisers access to potentially billions of ad avails on leading connected TV platforms, streaming and connected TV advertising network provider Wurl has launched a new advertising marketplace enabling video producers to sell their CTV ad inventory to advertisers.

The latest Video Benchmarks report from Extreme Reach (ER) has found that connected TV (CTV) has now established itself as an essential brand building tool which makes up 50% of all video ad impressions, twice that of mobile.

Aiming to enable brands to achieve incremental reach through video formats that complement their TV strategies and address current issues surrounding their video campaigns, Sublime has announced the launch of SublimeTV.

Ad yield optimisation platform provider Telaria has launched Audience Connect, what it describes as its ‘comprehensive’ addressable connected TV solution for publishers and marketers.