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The US Senate has passed a bill that would allow Internet service providers sell browsing history to marketers and other third parties, even though 59% of US pay-TV subscribers said they are upset when advertisers use their personal data.

Global Internet advertising expenditure will grow 13% to reach $205 billion in 2017, according to Zenith Media.

4C Insights, a provider of data science and media technology for multiscreen convergence, has launched a suite of cloud-based tools for planning, buying and measurement.
AMC Networks International Iberia has decided to remove all commercial advertising from Canal Panda, its children’s’ pay-TV network in Spain.

With the aim of owning the foremost online video advertising marketplace in the world, Altice has entered into an agreement to acquire the Teads online video advertising marketplace.

Adobe has taken the wraps off its new Adobe Advertising Cloud, an end-to-end platform for managing advertising across traditional TV and digital formats.
Self-service programmatic advertising platform Choozle is partnering with Strata, merging its digital advertising reporting with Strata’s order management and billing platform.

Advertisements seen in lifestyle television programming have potential to score significantly higher in generating viewer engagement than identical commercials appearing in television shows of other genres, such as reality, general entertainment, sports or news.