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Merging its corporate and digital units, leading Spanish broadcaster has launched Secuoya Nexus, targeting branded virtual reality (VR), augmented reality (AR), social media and online video content.

FOX Television Stations (FTS) has partnered with ITN Holdings to license its ProVantageX (PVX) advertising technology platform, for both traditional and programmatic elements.

Creative software provider JW Player has launched Video Player Bidding with ad tech specialist SpotX, in a 12-month exclusive partnership.

Verizon’s Oath division has announced a global deal with Mediacom and Shell to make further use of its content and distribution capabilities to connect with millennials across five markets.

Claiming to want to show that scale matters and that the advertising technology market now has a new powerhouse, SpotX and smartclip have taken the first steps towards the merger they first announced in November 2017.

Bidding to accelerate addressable TV at scale, Yospace and Seven have extended their partnership into a long-term agreement for enabling dynamic ad insertion (DAI) into live over-the-top (OTT) channels.

Progress in advanced TV and the industry’s commitment to new methods that will improve interactivity and the viewer experience are likely contributing factors in an ascending US local video ad market in 2018, says a report from BIA/Kelsey.

The amount of impressions running exclusively on connected TV (CTV) in the Videology converged TV and video advertising platform in the US grew a whopping 230% from last quarter.