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Ad tech platform provider Freewheel has released research showing a premium video marketplace where companies are redefining ad loads and a marked decrease in the number of ads included within breaks over the last seven years.
Looking to give brands AI-based tools to optimise omnichannel marketing campaigns for increased user engagement and content ROI, mobile marketing platform and insights-led customer engagement provider MoEngage has announced a strategic partnership with ThinkAnalytics.
Video software company, Synamedia has unveiled major updates to its Iris advertising platform in order to offer expanded campaign formats and increase monetisation option for content providers and broadcasters.
Aiming to transform monetisation strategies for streaming TV, broadcast SaaS technology provider Amagi has announced a partnership with broadcast tech provider Imagine Communications to unveil a free, ad-supported streaming (FAST) monetisation solution for direct inventory sales.
Claiming that brands and agencies can now activate attention end-to-end, global media platform Teads has announced a partnership with Adelaide to launch high-attention omnichannel private marketplaces (PMP).
In a partnership seeing the server-side ad insertion (SSAI) firm’s technology applied to live and VOD content across all players, Yospace is teaming with leading Norwegian commercial broadcaster TV 2.
In a move that is said to result in the largest permissioned purchase panel enabling advertisers to effectively measure lower-funnel sales outcomes in real-time, commerce data platform Attain has forged a partnership with sell-side advertising company Magnite.
Looking to allow publishers to gain a more aggregated view of demand across the premium TV ecosystem, independent sell-side advertising company Magnite has announced a technical integration with the FreeWheel global technology platform.
