Ad Tech

Details: Faye Sutton; | 26 February 2021

NBCUniversal has signed an advertising agreement with Charter Communications that will expand the former’s US household addressable footprint by nearly 40% to 45 million households.

Details: Editor; | 19 February 2021

The direct-to-device advertising business of TV giant VIZIO, has unveiled Universal Frequency Control, a new capability designed to enable brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
vizioAds21Feb2021

Details: Faye Sutton; | 17 February 2021

Imagine Communications, which aims to enable broadcasters and content owners monetise TV, has entered into an agreement with Sky advertising sales arm Sky Media to transform the way that multiplatform media advertising is bought and sold.

Details: Editor; | 11 February 2021

Leading global video advertising platform SpotX has announced a partnership with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
LG SIGNATURE OLED 8K TV 9Jan2020

Details: Editor; | 10 February 2021

In partnership with major brands, publishers and platforms, Samba TV, a leading provider of television data and omni screen measurement, has announced the rollout of The Smart TV Privacy Manager to usher in privacy protocols that says the company put consumers in control of their data.
Samba TV image 10Feb2021

Details: Editor; | 03 February 2021

Said to be centred on consumers, content, and connection NBCUniversal has announced ONE21, a new annual gathering designed to offer a global view of the insights, stories, entertainment, and technology connecting consumers to businesses.
NBC ONE21 3Feb2021

Details: Editor; | 02 February 2021

Broadening the scope and reach of the media consortium created to establish a common technology for dynamic, addressable advertising management for TV, leading US Hispanic media company Univision has joined Project OAR.
OAR 13March2019