Ad Tech

Details: Joseph O'Halloran; | 26 July 2021

In what the firm says is an acknowledgement of its commitment to delivering against the highest possible industry standards in the booming video sector, DoubleVerify has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) on-screen and completion metrics.
DV PR CTV fraud 23Jan2020

Details: Joseph O'Halloran; | 21 July 2021

With measurement still one of the biggest challenges facing video marketers, connected TV ad delivery and measurement platform Innovid has embarked on a partnership with the US Association of National Advertisers (ANA) and leading advertisers to introduce new research and tools to address CTV measurement challenges.
Innovid 21July2021

Details: Joseph O'Halloran; | 15 July 2021

Audience-based buying (ABB) is recognised as a tool that through 2021 and beyond could continue to transform and strengthen a marketer's ability to drive business outcomes, but says, research from the Video Advertising Bureau (VAB), these benefits are in danger of not being realised.
VAB audience buy 17 JUne 2021

Details: Joseph O'Halloran; | 14 July 2021

The Italian football team may have achieved its goal for Euro 2020 but independent ad monetisation platform Smart AdServer says it far surpassed its own during the tournament in its work with Belgian multi-media advertising network Régie Média Belge (RMB).
rtbf auvio 14 JUly 2021

Details: Joseph O'Halloran; | 12 July 2021

Aiming to address the increasing needs and demands for multi-platform metrics, Global data, measurement and analytics company, Nielsen has acquired Paris-based TV attribution provider and ad monitoring company TVTY.
TVTY Website 12JUly2021

Details: Joseph O'Halloran; | 02 July 2021

Just as it was announcing that it had surpassed 11.2 million addressable TVs across the US, CE giant VIZIO has announced that a number leading ad tech, IT and networking firms have met the technology specifications of the Open Addressable Ready (OAR) programme for which it is a founder member.

Details: Faye Sutton; | 01 July 2021

Video data platform IRIS.TV and sell-side advertising platform PubMatic have announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments.

Details: Joseph O'Halloran; | 23 June 2021

Even as the TV advertising expects a surge in investment in the addressable market as the streaming market carries on growing, research from MediaRadar is warning that the ad-funded online market may be cooling leading to a marked decrease in over-the-top (OTT) ad spending in 2021.