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Announcing the release of its 2021 Global Video Advertising Trends report, global video advertising platform provider is predicting growth in addressable TV, programmatic, supply path optimisation, and data-layered campaigns.
SpotX 4Dec2020

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Aiming to provide digital publishers streamline operations and maximise yield, digital media measurement, data and analytics firm DoubleVerify has launched a centralised platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites.

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Tough times are ahead as economies struggle to cope with the impact of Covid-19 but a Europe-wide study from FreeWheel of marketing decision makers at advertisers and agencies has found that advanced TV elicits a high level of optimism from UK firms.
FreeWheel 15May2019

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Digital media measurement, data and analytics software provider DoubleVerify (DV) has unveiled Video Complete, a new solution said to offer holistic campaign quality measurement and maximum brand protection across all video environments.
DV PR CTV fraud 23Jan2020

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Research from Effectv, in partnership with VAB, analysing TV's influence on business' ability to drive financial outcomes and growth by life stage has found that both direct-to-consumer (DTC) and non-DTC brands across all life stages see measurable results from TV advertising across the board.

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OTT and connected TV identity resolution technology provider Tru Optik has entered into a partnership with ad serving platform SpringServe to bring audience targeting, measurement and attribution to CTV publishers and broadcasters using the latter’s management platform.
TruOPtik 17Nov2020

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Aiming to deliver privacy-friendly audience targeting for advertisers, digital media measurement software platform provider DoubleVerify (DV)  announces the launch of its Custom Contextual solution for programmatic advertisers.

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Convergent TV ad platform provider Beachfront has revealed details of a partnership with advertising technology and services company Canoe in providing revenue-generating solutions to national US TV networks.

Verizon
Comcast - 2020.10.01 - all articles

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