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After a longer than expected period in its journey from early adoption to mainstream consideration, taking around five years, to proceed addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to $85.5 billion by 2025 says analyst Rethink TV.

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The UK’s leading commercial broadcaster ITV has unveiled plans to launch a fully programmatic, premium advanced advertising platform.

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Saturdays are driving major ad response and foreign language and music are the highest-performing programming genres according to market data from TV attribution technology provider TVSquared.
tvsquared 11Nov2019

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Audience insights supplier to the global marketing industry, GlobalWebIndex, has launched what it calls a world-first insight capability for international media.
GlobalWebIndex 7Nov2019

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In what it says is a sign of its commitment to delivering measurable results for its clients, the advertising sales division of Comcast Cable, Comcast Spotlight, will now operate under the Effectv name.

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Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices.

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Research from TV ad measurement and analytics company iSpot.tv has found that direct-to-consumer advertising has exploded throughout 2019 with the number of DTC brands increasing 81% in the six months from the end of the first quarter of the year to 186.
2019 10 03 Direct to consumer brand advertising on TV

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As proof of performance becomes increasingly more important for sell-side, and aiming to identify ways to support the continued growth of TV investments, TVSquared has announced a partnership with Ampersand.

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