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3 ThinkAnalytics gets AWS Competency status for its ad solutions
ThinkAnalytics has achieved AWS Advertising and Marketing Technology Competency partner status, demonstrating technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
3 ACR enabled geo audience data to power omnichannel targeting
Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe and unbiased insight into TV advertising reach analysed at a geographic level.
2 Vevo introduces programmatic unified auctions for its global CTV inventory
Vevo is introducing programmatic unified auctions for its premium connected TV inventory globally, helping it to maximise ad revenue. A significant upgrade in capabilities also enables TV-like controls for advertisers, like the ability to buy the first slot within an ad break.
3 ITV launches BE Studio to produce Advertiser Funded Entertainment
ITV has unveiled the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will help brands build emotional connections with ITV's audience through the co-creation of entirely new formats.
2 OpenX seeks to improve trust in programmatic connected TV
The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The company is also removing all non-TV content, including fireplace apps, gaming and UGC.
2 Paramount to offer unified ad buying across its global streamingThe global expansion of EyeQ, Paramount Global’s advertising platform for unified buying and campaign management, will enable advertisers to buy across all of Paramount’s streaming content, including Pluto TV and its Paramount+ ad-supported tier, internationally.
4 Red Bee metadata and linear schedules to boost Samba TV
Samba TV is going to use Red Bee Media's rich metadata to supplement its analysis of viewership behaviours, and leverage Red Bee linear schedules as an input to validate media measurement and advertising effectiveness.
3 Yospace and Capella claim a game cha nger for ads in single live events
Server-side ad insertion specialist Yospace, and Capella Systems, have collaborated on a new live orchestration implementation that creates operational efficiencies and increased advertising revenues during one-off live OTT events.