Ad Tech

Details: Editor; | 16 September 2021

In a bid to address growing data privacy and identity concerns, expanding its Household Graph index to 95 million and introducing interoperable infrastructure for identity resolution, independent connected TV (CTV) advertising and analytics platform Innovid has announced the launch of Innovid Key.

Details: Joseph O'Halloran; | 19 August 2021

Claiming to be simplifying the activation of connected TV (CTV) and OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, Extreme Reach has entered into a collaboration with BrightLine.

Details: Faye Sutton; | 19 August 2021

TV attribution specialist TVSquared has partnered with AdImpact, a provider of ad intelligence data, to offer real-time reach, frequency and incremental reach metrics for political connected TV (CTV) ad campaigns.

Details: Joseph O'Halloran; | 17 August 2021

Attempting to unlock value of reaching in-home and out-of-home (OOH) audiences at scale, independent OOH media specialist Talon has announced a new connected video offering through a strategic partnership with programmatic advertising firm MadHive.
MadHive Logo Horiz 17Aug2021

Details: Editor; | 12 August 2021

Digital media measurement, data and analytics software firm DoubleVerify (DV) says that it has identified and neutralised a new connected TV (CTV) advertising fraud scheme, dubbed SmokeScreen which causes screensavers to hijack CTV devices to generate impressions.
DV Smokescreener 12Aug2021

Details: Editor; | 12 August 2021

The latest Extreme Reach (ER) Video Benchmarks Report, covering the second half of 2021 has found that connected TV (CTV) continues to be a favoured platform by marketers racing to connect with premium audiences in meaningful ways.
Extreme Reach 12 AUg 2021

Details: Editor; | 11 August 2021

In a move that it says accelerates the next evolution of its publisher business and plans to build global addressable connected TV ad platform, digital media quality firm Integral Ad Science (IAS) has acquired the Publica connected TV (CTV) advertising platform.
IAS Publica Logos

Details: Editor; | 29 July 2021

Extending capability into YouTube and improving its brand suitability solution, digital media measurement, data and analytics software platform DoubleVerify (DV) has enhanced its brand safety and suitability solution with the introduction of Brand Safety Floor as a turnkey option.
DoubleVerify generic 15Jan2021