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Global technology consultancy SADA has closed a five-year, $50 million deal with ad tech provider MadHive to expand the over-the-top (OTT) ad solutions company’s use of Google Cloud technologies to deliver new products and services.

In a new multi-year partnership designed to broaden and deepen their strong commercial relationship, Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK.
BTsport 2July2020
Cross screen advertising technology provider Sabio has announced the launch of Validated Publishers for App Science TV, a connected TV (CTV) ad targeting platform that uses mobile data to serve highly targeted ad units to streaming TV viewers.

Boosting its efforts in monetising online video for broadcasters and pay-TV operators, leading Scandinavian streaming technology provider Norigin Media has announced its new AdScan solution.
Norigin Media AdScan 23JUne2020
Thinkbox, the trade association for commercial broadcasters within the UK, has announced new functionality within its Demand Generator optimisation tool to offer users greater flexibility to tailor its output.

A region-wide industry survey on connected TV in Europe, by AT&T’s advanced advertising company, Xandr, in partnership with the IAB Europe, has found that nearly three-fifths of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.

Seeing increasing demand and investment for the platform, digital media measurement software provider DoubleVerify has launched a new transparency and reporting solution for connected TV (CTV) inventory.
DV PR CTV fraud 23Jan2020
Aiming to enable content owners and distributors to expand video-on-demand inventory sales, Comcast Technology Solutions and FreeWheel have announced a new solution designed to bring programmatic capabilities to premium set-top-box (STB) VOD inventory.
FreeWheel 15May2019