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Aiming to fix what it believes is a breakage in the video ad delivery chain, marketing measurement software and analytics technology provider DoubleVerify has acquired ad-tech middleware solutions firm Zentrick.

As it continues to accelerate the roll out of its data solutions, Australian commercial broadcaster Network 10 has signed a partnership with data management platform Lotame.

Hot on the heels of appointing a new head of demand to lead buy-side activity in the UK, global video advertising and monetisation platform provider SpotX has announced Sophie Knight as director, platform services in the country.

In a further expansion of its use of programmatic advertising technology, cross-device advertising solution company engage:BDR has integrated FreeWheel’s ad management capability in to its platform.

Attributable advertising has been tipped as key trend for online video in 2019 and to bring deterministic TV viewership data to its ADvantage platform, TVSquared has entered into a partnership with TiVo.

Premium video advertising management technology provider Telaria is to offer The Trade Desk’s unified ID solution to its demand partners.

Ad technology platform provider FreeWheel has expanded its relationship with measurement firm Nielsen to use omnichannel marketing technology to analyse, build and target advanced audiences across connected TV, over-the-top and digital video.

Claiming to have simplified campaign planning, targeting and measurement, LiveRamp has expanded the capabilities of its IdentityLink platform to include connected TV, said to be advertising’s fastest growing video channel.