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The IAB Technology Laboratory has acquired the assets and integrated the team of DigiTrust.

Content giant Viacom has inked a multi-year agreement with FreeWheel to use its operating system to manage yield and grow revenue across live TV, set-top box (STB) and video-on-demand (VOD) inventory.

Four of the biggest broadcasters in the US— NBCUniversal, Fox, Turner and Viacom — have announced a multi-year, co-development partnership focused on new platforms for automated buying, advanced formats and cross-platform measurement and currency.
Global video advertising and monetisation platform SpotX has announced a strategic partnership with music television network XITE to launch a programmatic advertising solution for linear TV, with added targeting capabilities.

Digital Remedy, a white-labelled ad operations and sales solution for publishers, advertisers and influencers, has acquired CrowdHere, a curated collective of new media filmmakers and creative futurists.

Operative and Mediaocean are partnering to allow media buyers and sellers to transact electronically between their platforms.

Digital advertising technology provider RhythmOne has made two appointments in the UK: Ajay Daved has been named programmatic director and Jenny Thomson has been hired as client service and operations director.

A partnership between demand-side advertising platform ZypMedia and global video advertising specialist SpotX saw a 54% revenue growth between December 2017 through January 2018.