Ad Tech | News
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Video ad-serving platform provider SpotX and Immersion, a developer and licensor of haptic technology, have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices.

groupm 23juneKey TV categories may be weakening and brand safety concerns impacting the pure play Internet market, but there is still healthy, if slower, growth in the UK advertising sector, says research from GroupM.

Online video monetisation specialist Ooyala has appointed Mike Nikzad, an exec with more than 25 years of business operations and engineering leadership experience, as COO.

iHeartMedia and Fox Networks Group (FNG) have launched Smart A/V Audiences, a suite of data-driven advertising products.

Adobe has announced the launch of Adobe Advertising Cloud TV, a solution for automated, data-driven planning and buying of television advertising.

Phase 3 Productions has chosen the Archion EditStor to help in the production of infomercials promoting vintage television projects released on DVD.
AccuWeather has appointed Bill McGarry as vice president of sales within its TV advertising group.
Satellite TV provider Sky and cableco Virgin Media have entered into a strategic partnership to give them the ability to offer targetable advertising to over 30 million TV viewers in the UK and Ireland.