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Global video advertising and monetisation platform SpotX has announced a partnership with Discovery to power programmatic monetisation for TV everywhere (TVE) video during the lucrative holiday season.

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TV data company Alphonso has introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups in the US.

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With the intention of extending quality coverage for global brands, marketing measurement software and analytics technology provider DoubleVerify has expanded its partnership with YouTube to identify off-brand content.

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Data from independent video supply monetisation company Beachfront has revealed enormous connected TV (CTV) ad request growth across desktop and mobile devices, rising 1,640% in the year to November 2018.
beachfront 13Dec2018

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Global media solutions provider Teads has announced an official partnership with Adform, claimed to be one of the world's leading independent advertising technology platforms.

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Aiming to enhance cross-channel video ad campaigns by leveraging what it calls effective creative, targeting and measurement solutions, Pixability has launched its new Partner Connect Program.

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Aiming to enhance cross-channel video ad campaigns by leveraging what it calls effective creative, targeting and measurement solutions, Pixability has launched its new Partner Connect Program.

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As part of the Italian broadcaster’s overarching advertising video-on-demand (AVOD) strategy, FreeWheel and Comcast Technology Solution have announced a partnership with Mediaset to help unify its video distribution and advertising stack.

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