Ad Tech

Details: Michelle Clancy; | 17 August 2018

Video-optimisation platform Minute.ly has added artificial intelligence (AI) technology to monitor live-stream broadcasts and automatically generate video previews in real time, to increase video engagement with consumers.

Details: Michelle Clancy; | 17 August 2018

Cross-screen addressable media company a4 has partnered with Inscape Data to augment its set-box data with data from nearly nine million connected TVs from Vizio.

Details: Editor; | 16 August 2018

Research from audience intelligence and data-management platform provider Tru Optik is suggesting that advertisers are now realising the true value of connected TV and the targeting capabilities it has to offer.
truoptik 16uag2018

Details: Michelle Clancy; | 15 August 2018

Cuebiq and Brightline have partnered on footfall attribution capabilities for targeted and/or enhanced OTT advertising buys in the US.

Details: Editor; | 13 August 2018

Local broadcasting stations in Japan are now able to benefit from SpotX solutions as a result of a partnership that the video ad-serving platform provider has struck with Dentsu’s Cyber Communications (CCI).

Details: Joseph O'Halloran; | 10 August 2018

The latest TV ad rankings from 4C Insights for the month of July has shown that flight, hotel and car hire search engine provider Kayak has set course to make waves in the UK TV advertising industry.

Details: Joseph O'Halloran; | 07 August 2018

Responding to what it believes is a recognisable shift towards identity-based marketing, Australian broadcaster Nine has become the first company of its kind to launch addressable advertising to its domestic market.
NIne 7Aug2018

Details: Michelle Clancy; | 02 August 2018

For the second quarter in a row, video completion rates (VCR) are on the rise across nearly every device type and ad length, according to Extreme Reach’s Q2 2018 Video Advertising Benchmarks Report.
extremereach 2Aug2018