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Software-as-a-service (SaaS) platform provider 4C Insights has passed the milestone of $1 billion in annual media spend across its cross-channel advertising platform.

Sorenson Media has kicked off its European expansion, with office openings in London and Munich.

Digital out-of-home publisher Gloss Media has named video ad serving platform SpotX as its programmatic enablement choice.

Demand for addressable TV advertising in the US may accelerate during the next 24 months, according to research from eMarketer, with spending expected to reach $3.04 billion in 2019, more than double its 2017 level of $1.26 billion.

High performance from ads touting its uSwitch Best Network Coverage Award during the last week of the month have driven telco O2 to leadership position in July in the 4C Insights TV advertisement rankings.

Online video ad tech provider Tremor Video has agreed to sell its ad-buyer platform to Taptica International, $50 million.

Online video behemoth YouTube plans to roll out icons that will give content creators a more detailed understanding of how their videos are earning money — as well as the ability to appeal if they think a video is misclassified.
Bitmovin has partnered with server-side dynamic ad insertion specialist Yospace to tackle the issue of ad blocking.