Ad Tech | News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
In a bid to address growing data privacy and identity concerns, expanding its Household Graph index to 95 million and introducing interoperable infrastructure for identity resolution, independent connected TV (CTV) advertising and analytics platform Innovid has announced the launch of Innovid Key.

Claiming to be simplifying the activation of connected TV (CTV) and OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, Extreme Reach has entered into a collaboration with BrightLine.

TV attribution specialist TVSquared has partnered with AdImpact, a provider of ad intelligence data, to offer real-time reach, frequency and incremental reach metrics for political connected TV (CTV) ad campaigns.

Attempting to unlock value of reaching in-home and out-of-home (OOH) audiences at scale, independent OOH media specialist Talon has announced a new connected video offering through a strategic partnership with programmatic advertising firm MadHive.
MadHive Logo Horiz 17Aug2021
Digital media measurement, data and analytics software firm DoubleVerify (DV) says that it has identified and neutralised a new connected TV (CTV) advertising fraud scheme, dubbed SmokeScreen which causes screensavers to hijack CTV devices to generate impressions.
DV Smokescreener 12Aug2021
The latest Extreme Reach (ER) Video Benchmarks Report, covering the second half of 2021 has found that connected TV (CTV) continues to be a favoured platform by marketers racing to connect with premium audiences in meaningful ways.
Extreme Reach 12 AUg 2021
In a move that it says accelerates the next evolution of its publisher business and plans to build global addressable connected TV ad platform, digital media quality firm Integral Ad Science (IAS) has acquired the Publica connected TV (CTV) advertising platform.
IAS Publica Logos
Extending capability into YouTube and improving its brand suitability solution, digital media measurement, data and analytics software platform DoubleVerify (DV) has enhanced its brand safety and suitability solution with the introduction of Brand Safety Floor as a turnkey option.
DoubleVerify generic 15Jan2021