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In a move that the company says makes it the de facto programmatic video advertising platform, programmatic video advertising provider Beachfront has announced its new MVPD-side technology stack to monetise set-top-box VOD inventory.

Aiming to allow buyers and sellers to transact across both direct sold and programmatic, marketplace-generated advertising demand, ad tech firm FreeWheel is partnering with A+E Networks to trail a unified video ad management platform.

The European Q4 version of the FreeWheel 2018 Video Marketplace Report has like its US version shown that the line between linear and digital TV is increasingly disappearing, as the TV and premium video landscape evolves.

Video advertising management software developer Telaria, in partnership with Hulu, has published new research showing how connected TV is a key channel for direct-to-consumer brands to increase reach and drive brand awareness.
DTC Telaria hulu 12Apr2019
Aiming to solve for the current state of media fragmentation, online video monetisation firm SpotX is teaming with sales platform clypd to integrate their platforms and build products that focus on audience efficiencies.

TV solutions provider Imagine Communications has announced its evolving role in Australian broadcaster Nine Entertainment’s 9Galaxy automated TV trading platform.
Imaginine NIne 8April2019
ITV has signed an exclusive UK and Ireland licencing agreement with Amobee to use its end-to-end programmatic buying and selling platform for premium video inventory on the ITV Hub.

Imagine Communications has updated its ad inventory optimisation platform, xG GamePlan, to ease the transition to impression-based ad buys.
imagine 3 april 2019