Ad Tech

Details: Louise Duffy; | 21 August 2019

Entertainment distribution network Jungo TV and Verizon Media have announced an agreement for Verizon to provide Jungo with an end-to-end global advertising platform solution targeting India, with other APAC markets to follow.

Details: Michelle Clancy; | 18 August 2019

ART19 will use Veritone’s aiWARE to run cognitive analysis and topical extraction on publisher podcasts that are part of ART19's targeted ad sales platform.

Details: Joseph O'Halloran; | 17 August 2019

Global digital advertising technology provider Amobee has unveiled what it calls a ‘comprehensive’ advertising data marketplace providing brands and agencies with access to a library of data for activation across connected TV and converged cross-screen campaigns.
Amobee 16Aug2019

Details: Joseph O'Halloran; | 15 August 2019

A five-year study from Sky Media has revealed the power of addressable TV, with it fundamentally boosting ad engagement by more than a third and cutting channel switching by almost a half.

Details: Joseph O'Halloran; | 12 August 2019

Using custom reporting metrics to measure more effectively business outcomes and optimise advertising campaigns, global data science and marketing technology firm 4C has launched what it calls a source-of-truth attribution solution.

Details: Michelle Clancy; | 08 August 2019

The advertising sales division of US cable giant Comcast has launched an attribution solution to bring greater accountability to local TV advertising, with the aim of helping clients to help drive online purchases.

Details: Editor; | 05 August 2019

Continuing its unstacked push, Lotame has launched a TV and digital ad product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns.

Details: Joseph O'Halloran; | 05 August 2019

Attempting to press on with its substantial ramp-up growth, ad-supported VOD service Tubi has turned its sights on what it believes is a potential opportunity to tap into Netflix users disgruntled by the recent price hikes.
TUBI NYC SuperTowers 5Aug2019 2