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Research from company Beachfront has revealed a 105% increase in average daily connected TV advertising requests on its platform from 1–22 March 2020 compared with February, despite the month having nearly a week left to go.

Aiming to reimagine brand safety, contextual targeting and real-time viewability, JW Player has unveiled three new video advertising solutions to improve the effectiveness of digital media campaigns and reduce wastage.

Claiming to now be able to offer personalised, measurable advertising with greater efficiency, consumer engagement and marketing technology provider Valassis has launched a new connected TV (CTV) solution.

Research from the consortium for developing global standards for technology application in digital media, AdLedger, has found that 92% of respondents believe there is a need for industry-wide standardisation while just 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem.

Only weeks away from launch in the region and as part of its plans to begin building a revenue bundle for Latin America, Pluto TV Latin America has forged partnerships with Telaria, SpotX, Column 6 and Smart Adserver among other key programmatic supply side partners (SSPs).

Almost half of consumers (49%) perceive ads on streaming TV as more relevant than traditional services says research from marketing technology and consumer engagement firm Valassis.

Extreme Reach's AdBridge report into the ad tech landscape has revealed that full year video benchmarks for 2019 have highlighted rapid transformation of digital advertising driven by streaming and ad supported video-on-demand.

Ahead of the 2020-21 upfront season, leading media firm NBCUniversal has unveiled an all-audiences transaction model which it says will allow it to double down on the future of advertising in service of marketers and consumers.