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A DoubleVerify (DV) study examining how connected TV (CTV) ad campaign performance improves when advertisers can solve for viewability challenges, is warning advertisers of the need to attack the growing “TV off” threat and not to assume all CTV environments are fully viewable when, in reality, this simply isn’t true.
DV PR CTV fraud 4Aug2022
Aiming to advance ad performance and deliver new audience dynamics for advertisers Vivendi-owned streaming video platform Dailymotion is partnering with advertising technology company TripleLift to add programmatic direct display and native advertising in addition to the branded video and in-stream ad units.
Dailymotion TRiple Lift 22JUly 2022
Aiming to accelerate advertising transformation, Disney Advertising and The Trade Desk have reached what the firms claim is a landmark agreement to power greater audience activation at scale programmatically.
DAS Logo 14JUly2022
Aiming to increase insight into connected TV (CTV) performance in its marketing mix strategies, performance advertising platform tvScientific is partnering with MetricWorks, a provider of media mix modelling-based incrementality measurement to close the gaps in last-touch measurement.
tv scintificc logo 12 JUly2022
As the identity solution designed to reflect the contemporary digital marketplace gains momentum and as it aims to prepare for a cookie-less and privacy-conscious future, streaming service iQIYI has implemented The Trade Desk’s Unified ID 2.0 solution on its international service.
iQIYI 24March2022
Aiming to ease pressure on ad buyers and sellers in a highly fragmented television ecosystem, FreeWheel is to launch new identity collaborations and capabilities to enable advertisers to connect first and third-party data to the increasing wide array of IDs coming from diverse platforms and endpoints.
Vizio 8Dec2020
Sealing a deal that it says will enable it to offer marketers new content options and scale within new markets, NBCUniversal has expanded its longstanding relationship with Apple News to become its exclusive UK advertising reseller and also for Apple Stocks.
Apple WWDC22 20JUne2022
Aiming to bring clients targeted addressable marketing at scale across Eurosport’s online platforms, Warner Bros. Discovery’s international advertising-sales and marketing solutions division has partnered with LiveRamp to launch a new privacy-first ad solution.
tour de france 17JUNe2022