Ad Tech

Details: Joseph O'Halloran; | 20 January 2022

Enhancing its services for content providers, operators and advertisers, Comcast Technology Solutions has launched VideoAI, a tool to create actionable metadata around content assets, generate and manage new content, improve advertising efficiency and streamline operations.
VideoAI 20Jan2022

Details: Editor; | 12 January 2022

In a move that the companies say will give each other access to their premium TV and digital inventory assets, unleashing an “unparalleled “opportunity for marketers globally, NBCUniversal has unveiled a new partnership with RTL AdConnect.

Details: Editor; | 08 January 2022

As 2021 brought an acceleration in media fragmentation, and tools for audience identification such as IDFA and the Google cookie continued to crumble, the future of advertising measurement is in question for almost half of advertisers, and brand safety remains a top concern says research from Mediaocean.
MEdiaocean 8Jan 2022

Details: Joseph O'Halloran; | 07 January 2022

In a move that it says will unlock insight into streaming audiences AI-driven consumer data and analytics provider Resonate has unveiled CTV Insights, a solution designed to enables media and entertainment firms to unlock “an unprecedented” level of insights into connected TV (CTV) audiences.
CTV Insights resonate 7Jan2022

Details: Joseph O'Halloran; | 22 December 2021

As the leading US telco continues with its corporate realignment to focus on core networking infrastructure, principally fibre and 5G, AT&T has agreed to sell its Xandr global programmatic advertising marketplace to Microsoft.
Xandr MIcrosoft 22Dec2021

Details: Faye Sutton; | 02 December 2021

Advanced advertising company Xandr has announced the release of a new feature on its platform, described as content metadata for video.

Details: Faye Sutton; | 01 December 2021

Malaysian content and entertainment company Astro has joined forces with independent video software provider Synamedia to launch the first addressable TV advertising service in South-East Asia.

Details: Joseph O'Halloran; | 23 November 2021

Connected TV (CTV) and over-the-top (OTT) SaaS video ad monetisation platform TheViewPoint has forged a partnership with data-driven SaaS marketing solutions firm Stirista in providing premium programmatic CTV inventory.
viewpoint stirista 23NOv2021