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Aiming to provide distributors with the necessary backend technology to drive scale “seamlessly”, Comcast Technology Solutions (CTS) has announced the launch of a US-wide linear addressable advertising solution for customers and technology partners.
Bringing privacy-friendly and contextual audience curation to connected TV campaigns, Comscore has inked an agreement with Tremor International to enables advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory.
Aiming to deliver integrated engagement in-app, connected TV and through DOOH advertising platforms, MobileFuse has enhanced its CTV targeting and measurement capabilities.
Digital media measurement, data and analytics software platform provider DoubleVerify (DV) has announced the discovery of ViperBot, a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend.
Expanding their relationship from being server-side platform (SSP) partners to collaboration across data and identity, LiveIntent and Xandr are bringing new data and identity offerings to market.
iSpot.tv has entered into an ad-measurement agreement with Crown Media Family Networks to use real-time capabilities for tracking audience delivery for Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the US.
White-label live and video streaming SaaS solution provider OKAST has entered a strategic partnership with server-side-ad-insertion (SSAI) technology provider Ad Insertion Platform (AIP) to integrate SSAI technology into its platform as well as sell its customers’ advertising inventory.
Digital media measurement and analytics platform DoubleVerify (DV) has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.
