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Global video advertising and monetisation platform SpotX has announced a partnership with Discovery to power programmatic monetisation for TV everywhere (TVE) video during the lucrative holiday season.

TV data company Alphonso has introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups in the US.

With the intention of extending quality coverage for global brands, marketing measurement software and analytics technology provider DoubleVerify has expanded its partnership with YouTube to identify off-brand content.

Data from independent video supply monetisation company Beachfront has revealed enormous connected TV (CTV) ad request growth across desktop and mobile devices, rising 1,640% in the year to November 2018.
beachfront 13Dec2018
Global media solutions provider Teads has announced an official partnership with Adform, claimed to be one of the world's leading independent advertising technology platforms.

Aiming to enhance cross-channel video ad campaigns by leveraging what it calls effective creative, targeting and measurement solutions, Pixability has launched its new Partner Connect Program.

Aiming to enhance cross-channel video ad campaigns by leveraging what it calls effective creative, targeting and measurement solutions, Pixability has launched its new Partner Connect Program.

As part of the Italian broadcaster’s overarching advertising video-on-demand (AVOD) strategy, FreeWheel and Comcast Technology Solution have announced a partnership with Mediaset to help unify its video distribution and advertising stack.