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Just as it announced upgrades to key advanced advertising platforms, ITV, the UK’s leading commercial broadcaster, has made a further investment in data technology company InfoSum, increasing its outlay by 50% of its original amount.
ITV infosum 25Jan2023
Describing the award as a continuation of its leadership in the sector, digital media measurement, data and analytics platform provider DoubleVerify has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics analytics and performance solution.
DoubleVerify generic 15Jan2021
Looking to add value and monetise its US Hispanic audience, Estrella Media is partnering with global ad technology platform provider FreeWheel to expand its connected TV (CTV) advertising business.
estrella media logo 14Dec2022
Programmatic media company MiQ is claiming that with its Advanced TV product UK brands can for the first time coordinate the planning and execution of programmatic TV advertising campaigns “seamlessly and simultaneously” across all linear and digital channels.
MiQ Advanced TV 9Dec2022
Research from digital media measurement, data and analytics software platform provider DoubleVerify (DV), has found that at a time of significant macroeconomic change, concerns are intensifying about inflammatory or polarising content, with a continued shift in the platforms and channels consumers are turning to .
DV CTV 15Nov2022
The advertising and media division of Samsung Electronics, Samsung Ads, has struck a new partnership with Experian which allows advertisers to use the data analytics and consumer credit reporting company’s consumer data and audience insights across millions of Samsung Smart TVs in the UK.
samsung 31Aug2019
Aiming to provide customers with data and a greater understanding of the content consumers are choosing, global media services provider Red Bee Media has signed a multi-year partnership with cross-screen advertising data platform Advocado.
REd Bee Advocado 2Nov2022
Calling itself the first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV reveals significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0).
fubo LG 8 June 2021