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Aiming to allow advertisers to execute contextual targeting within their campaigns and intending to assist advertisers with global compliance initiatives, digital ad measurement, data and analytics software platform provider DoubleVerify has announced the beta of custom contextual targeting.
DV PR CTV fraud 23Jan2020

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Days after investing in the identity infrastructure provider’s parent company, ITV has revealed a partnership with InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences.
ITV InfoSum 24Aug2020

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Aiming to power connected TV (CTV), streaming audio and gaming advertising, CTV Data Marketplace provider Tru Optik has expanded its cookie-less audience targeting across 80 million connected homes in the US.

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Aiming to unlock new revenue streams and create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers, Synamedia has introduced the Iris addressable advertising solution.

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Aiming to accelerate its strategy to help advertisers target digital video advertising for publishers at scale using its online video technology, JW Player has appointed Elliot MacNay as Advertising Demand Lead in the EMEA region.

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Aiming to help advertisers directly track linear, on-demand and addressable TV campaigns to online visits and performance, the advertising sales arm of broadcaster Sky, Sky Media, has entered a partnership with TV attribution firm TVSquared.

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Aiming to boost opportunities for brands while maintaining quality and regulatory standards, advertising technology provider The Trade Desk has announced a partnership with UK broadcaster Channel 4.

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Aiming to address the demands of a broadcasting world of increased connected TV investments, digital media measurement, data and analytics firm DoubleVerify has announced what it says is the industry’s first connected TV (CTV) fully on-screen completion measurement offering.
DV PR CTV fraud 23Jan2020
Verizon
Synamedia - IBC 2020 - all articles

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