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In what would be a return to growth of sorts, the UK’s television advertising market is projected to turn around a disappointing shrinking 2019 and bounce back next year according to the Group M advertising forecast.

The association for commercial broadcasters in the UK, Thinkbox, has unveiled a major new research showing that TV has by far the biggest multiplier effect on other channels and delivers the most certain return, and based on the findings has launched a new cross-media optimisation tool.

As the streaming wars heat up, the latest Video Benchmarks Report from Extreme Reach (ER) has shown that connected TV continues to dominate video advertising on the company’s AdBridge platform, accounting for 51% of all video ad impressions in Q3 2019.
extremereach 20Nov2019
White-label ad ops and sales optimisation firm Digital Remedy has unveiled Flip, claimed to be the first over-the-top (OTT) advertising platform that delivers full-funnel results, attribution, and return on advertising spend (ROAS) tracking for marketers.

After a longer than expected period in its journey from early adoption to mainstream consideration, taking around five years, to proceed addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to $85.5 billion by 2025 says analyst Rethink TV.

The UK’s leading commercial broadcaster ITV has unveiled plans to launch a fully programmatic, premium advanced advertising platform.

Saturdays are driving major ad response and foreign language and music are the highest-performing programming genres according to market data from TV attribution technology provider TVSquared.
tvsquared 11Nov2019
Audience insights supplier to the global marketing industry, GlobalWebIndex, has launched what it calls a world-first insight capability for international media.
GlobalWebIndex 7Nov2019