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After a trying period, which culminated in investment falling by 2.4% a year ago, television advertising is set to recover in 2018 supported by better reach and monetisation of non-traditional screens says research from GroupM.

Verizon digital subsidiary Oath has debuted ‘extended reality’ (XR) ad experiences, which include 3D ad formats and first-in-market programmatic virtual-reality ads.

Video measurement and analytics platform provider Tubular Labs has released research which it says reveals how online video companies can win in what it regards as an ever-evolving world.
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In what could be a milestone that enhances the way in which value in the TV ecosystem is derived, and potentially unlocking additional impressions and revenues, ad tech firm FreeWheel is working with Nielsen on new digital measurement.

Research from automated TV advertising marketplace provider Videa have shown the magnitude of transformation underway in the ad tech industry, not just at an organisational level, but also in relation to larger, growing demands.

PeerLogix and adsquare have announced the launch of their joint OTT media planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and films.

Advertising specialist Placed has introduced TV measurement as a part of Placed Attribution in the US.
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Online video advertising provider SpotX has announced a technology integration with Sharethrough, a native supply side platform.