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Aiming to offer what it says is comprehensive fraud protection for connected TV, digital media measurement, data and analytics software provider DoubleVerify has launched what it says is the connected TV industry’s first ad certification.
DV PR CTV fraud 23Jan2020

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Showing how the spend optimism for over-the-top/connected TV and addressable TV has skyrocketed over the past year, research from FreeWheel has revealed how advanced TV is being used by the majority of advertisers to reach their target audiences.

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Revealing a development that the UK addressable TV company says is the first of its kind for companies such as itself, Finecast has completed an external audit of its supply chain, delivery and reporting of omnichannel campaigns in the UK.

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In an action that it says will enhance its ability to orchestrate TV advertising across linear, STB and OTT/connected TV formats, TV platform Cadent has bought identity and media solutions company 4INFO.

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In what would be a return to growth of sorts, the UK’s television advertising market is projected to turn around a disappointing shrinking 2019 and bounce back next year according to the Group M advertising forecast.

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The association for commercial broadcasters in the UK, Thinkbox, has unveiled a major new research showing that TV has by far the biggest multiplier effect on other channels and delivers the most certain return, and based on the findings has launched a new cross-media optimisation tool.

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As the streaming wars heat up, the latest Video Benchmarks Report from Extreme Reach (ER) has shown that connected TV continues to dominate video advertising on the company’s AdBridge platform, accounting for 51% of all video ad impressions in Q3 2019.
extremereach 20Nov2019

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White-label ad ops and sales optimisation firm Digital Remedy has unveiled Flip, claimed to be the first over-the-top (OTT) advertising platform that delivers full-funnel results, attribution, and return on advertising spend (ROAS) tracking for marketers.

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