Ad Tech | News
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Ad tech platform provider Freewheel has released research showing a premium video marketplace where companies are redefining ad loads and a marked decrease in the number of ads included within breaks over the last seven years.
FReeWheel lab 20Sep2023
Looking to give brands AI-based tools to optimise omnichannel marketing campaigns for increased user engagement and content ROI, mobile marketing platform and insights-led customer engagement provider MoEngage has announced a strategic partnership with ThinkAnalytics.
THink Anlaytics 11 Sep 2023
Video software company, Synamedia has unveiled major updates to its Iris advertising platform in order to offer expanded campaign formats and increase monetisation option for content providers and broadcasters.
Synamedia IRIS MAY 8Sep2023
Aiming to transform monetisation strategies for streaming TV, broadcast SaaS technology provider Amagi has announced a partnership with broadcast tech provider Imagine Communications to unveil a free, ad-supported streaming (FAST) monetisation solution for direct inventory sales.
Amagi Imagine 6Feb2023
Claiming that brands and agencies can now activate attention end-to-end, global media platform Teads has announced a partnership with Adelaide to launch high-attention omnichannel private marketplaces (PMP).
TEads Tvision 18JUne2023
In a partnership seeing the server-side ad insertion (SSAI) firm’s technology applied to live and VOD content across all players, Yospace is teaming with leading Norwegian commercial broadcaster TV 2.
Yospace TV2 17Aug2023
In a move that is said to result in the largest permissioned purchase panel enabling advertisers to effectively measure lower-funnel sales outcomes in real-time, commerce data platform Attain has forged a partnership with sell-side advertising company Magnite.
Attain Dashboard26 10Aug2023
Looking to allow publishers to gain a more aggregated view of demand across the premium TV ecosystem, independent sell-side advertising company Magnite has announced a technical integration with the FreeWheel global technology platform.
magnite logo 7Aug2023