By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Join our community of leading broadcast and TV professionals
Extensive Factual Reporting for Television and New Media
Join our community of leading broadcast and TV professionals
Subscribe to our newsletter to access this content
Streaming technology company Brightcove is claiming to have solidified its leadership position in the video monetisation space by introducing Ad Insights’, a solution it says will transform the way media companies measure ad tolerance and revenue optimisation.
RTL Group’s international sales house RTL AdAlliance is claiming to have taken a major step forward in providing advertisers one of the most accurate targeting solutions based on TV viewing behaviour with the launch of smart TV Targeting (smart TVT).
Samsung Ads Europe and digital media measurement software platform DoubleVerify (DV) have revealed what they say are exceptional results from the latter’s new connected TV (CTV) viewability measurement solution on the Samsung TV Plus free, ad-supported streaming TV (FAST) platform.
Samsung Ads Europe and digital media measurement software platform DoubleVerify (DV) have revealed what they say are exceptional results from the latter’s new connected TV (CTV) viewability measurement solution on the Samsung TV Plus free, ad-supported streaming TV (FAST) platform.
The findings of attention meta-analysis by media platform provider Teads are said to have further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to use attention for improved brand lift and campaign outcomes.
RTL Group’s international sales house RTL AdAlliance has become the trusted monetisation partner for connected TV advertising (CTV) on the newly launched Love TV free ad-funded streaming TV (FAST) channels in Germany, Spain, France and Italy.
The advertising sales arm of UK broadcaster Sky, Sky Media, has begun a partnership with UK financial institution Halifax to bring the popular The Sunday Times Best Places to Live list live to commercial broadcaster Channel 5.
Looking to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the media giant’s demand-side platform (DSP), TV data and analytics firm Samba TV has entered into a strategic partnership with Yahoo.