Ad Tech

Details: Michelle Clancy; | 19 October 2018

Programmatic video platform Tremor Video DSP has hired Edward Shannon as the company's head of client success.

Details: Joseph O'Halloran; | 18 October 2018

Using blockchain cryptography to verify and enrich video advertising audiences in real-time across connected TV advertising solutions provider MadHive is to integrate its data management platform (DMP) across premium ad company Beachfront’s OTT inventory.

Details: Michelle Clancy; | 18 October 2018

TVSquared’s ADvantage platform has incorporated the ADeffect feature, which models the longer-term effect of TV, measuring its impact in the weeks and months following ad airings.

Details: Michelle Clancy; | 17 October 2018

Blockchain-based sports betting company FansUnite Entertainment is to sponsor content on QYOU’s flagship eSports platform, Heads Up Daily (HUD).

Details: Editor; | 16 October 2018

Aiming to reach consumers across the new TV landscape, FreeWheel has launched a suite of advertising solutions for OTT, set-top boxes and other digital video platforms based on advanced data and measurement capabilities.
FReewhel drive 16Oct2018

Details: Michelle Clancy; | 13 October 2018

In the US, spending on programmatic digital advertising will reach nearly $48 billion by year’s end, according to a forecast from eMarketer.

Details: Editor; | 12 October 2018

Creative agency Red Bee has announced that it has been chosen to launch the first new ad campaign from TV Licensing in over five years.
TV Licence 12Oct2018

Details: Joseph O'Halloran; | 11 October 2018

Accurate measurement of the 50+ million channels on YouTube is daunting, if not impossible, creating transparency issues for brand marketers says a new report from the Video Advertising Bureau (VAB).
youtube 11 may 2018