Ad Tech | News
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
With the aim of owning the foremost online video advertising marketplace in the world, Altice has entered into an agreement to acquire the Teads online video advertising marketplace.

Adobe has taken the wraps off its new Adobe Advertising Cloud, an end-to-end platform for managing advertising across traditional TV and digital formats.
Self-service programmatic advertising platform Choozle is partnering with Strata, merging its digital advertising reporting with Strata’s order management and billing platform.

Advertisements seen in lifestyle television programming have potential to score significantly higher in generating viewer engagement than identical commercials appearing in television shows of other genres, such as reality, general entertainment, sports or news.

Native digital display ad spending in the US will grow 36.2% this year to reach $22.09 billion, according to eMarketer’s inaugural forecast.

Immersion Corp and Teads have agreed to distribute TouchSense Ads – ads you can feel – in Latin America and Europe.

Mobile advertising and marketing platform provider AdColony has reported an 89% average video completion rate and 10% average engagement rate for its initial vertical video for mobile.

AppNexus’ supply side platform (SSP) has been selected and deployed by multiscreen advertising specialist Goldbach Digital Services to help monetise independent publishers’ digital video inventory in the German, Swiss and Austrian markets.