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Research from digital media measurement, data and analytics software platform provider DoubleVerify (DV), has found that at a time of significant macroeconomic change, concerns are intensifying about inflammatory or polarising content, with a continued shift in the platforms and channels consumers are turning to .
DV CTV 15Nov2022
The advertising and media division of Samsung Electronics, Samsung Ads, has struck a new partnership with Experian which allows advertisers to use the data analytics and consumer credit reporting company’s consumer data and audience insights across millions of Samsung Smart TVs in the UK.
samsung 31Aug2019
Aiming to provide customers with data and a greater understanding of the content consumers are choosing, global media services provider Red Bee Media has signed a multi-year partnership with cross-screen advertising data platform Advocado.
REd Bee Advocado 2Nov2022
Calling itself the first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV reveals significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0).
fubo LG 8 June 2021
Video API and infrastructure platform Zype and ad tech company TripleLift have announced an integration allowing joint customers to use in-show advertising within playout streams on connected TV (CTV) platforms.
Zype Playout 2.0 Product 28Sep2022
Aiming to offer integrated ad experiences that yield higher brand awareness with more engagement and fewer disruptions for viewers, video API and infrastructure platform Zype and ad tech company TripleLift have announced an integration allowing joint customers to use in-show advertising within playout streams on connected TV (CTV) platforms.
Zype Playout 2.0 Product 28Sep2022
Aiming to address the need for innovation in TV advertising, campaign measurement adtech company Realytics has launched Box Exposition Engagement (BEE), a single source TV measurement solution for TV campaigns delivered within linear TV, as addressable TV and on Replay IPTV via set-top boxes.
Bouygues Bbox 4K HDR 13Apr2022
Looking to strengthen what it says is its position as a leading ad platform for sellers and suppliers, retail giant Walmart’s advertising platform, Walmart Connect, has announced partnerships with major video streaming and social video services.
Walmart Connect 21 Sep 2022