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Atresmedia has acquired Smartchip Latam, increasing its digital advertising portfolio across Spain and Latin America.

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Real-time audience-based advertising and insights technology provider Samba TV has joined forces with ad-serving platform SpotX to power custom audience targeting and segmentation for video ads across Web, app and connected TV environments.

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Cadent is using the Telestream Vantage Media Processing Platform to automate processes and boost productivity across its media planning and buying operations.

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Mediaocean and VideoAmp are partnering on a fully integrated linear TV planning and optimisation solution for the upfront and scatter markets for advertising agencies and brands.

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Internet Media Services (IMS) is claiming success after deploying 200 advertising campaigns on Snapchat for major brands targeting Latin American millennials.

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One ad video exposure is sufficient to trigger increases across all awareness metrics; however, multiple exposures garner even higher brand awareness scores.

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When it comes to connected TV advertising, brands and marketers are increasingly interested in measuring viewership in a more traditional TV-like way rather than focusing mainly on digital-like measurement.

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As new viewing habits require new analytics, Business Bureau is preparing a new big data tool with real-time metrics.

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