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Announcing the release of its 2021 Global Video Advertising Trends report, global video advertising platform provider is predicting growth in addressable TV, programmatic, supply path optimisation, and data-layered campaigns.
SpotX 4Dec2020
Aiming to provide digital publishers streamline operations and maximise yield, digital media measurement, data and analytics firm DoubleVerify has launched a centralised platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites.

Tough times are ahead as economies struggle to cope with the impact of Covid-19 but a Europe-wide study from FreeWheel of marketing decision makers at advertisers and agencies has found that advanced TV elicits a high level of optimism from UK firms.
FreeWheel 15May2019
Digital media measurement, data and analytics software provider DoubleVerify (DV) has unveiled Video Complete, a new solution said to offer holistic campaign quality measurement and maximum brand protection across all video environments.
DV PR CTV fraud 23Jan2020
Research from Effectv, in partnership with VAB, analysing TV's influence on business' ability to drive financial outcomes and growth by life stage has found that both direct-to-consumer (DTC) and non-DTC brands across all life stages see measurable results from TV advertising across the board.

OTT and connected TV identity resolution technology provider Tru Optik has entered into a partnership with ad serving platform SpringServe to bring audience targeting, measurement and attribution to CTV publishers and broadcasters using the latter’s management platform.
TruOPtik 17Nov2020
Aiming to deliver privacy-friendly audience targeting for advertisers, digital media measurement software platform provider DoubleVerify (DV)  announces the launch of its Custom Contextual solution for programmatic advertisers.

Convergent TV ad platform provider Beachfront has revealed details of a partnership with advertising technology and services company Canoe in providing revenue-generating solutions to national US TV networks.