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Pay-TV income has risen by almost 15% in Spain, breaking all records, the Comisión Nacional de los Mercados y las Comunicaciones (CNMC) has revealed.
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Pay-TV revs grow across the board in Spain
Pay-TV income has risen by almost 15% in Spain, breaking all records, the Comisión Nacional de los Mercados y las Comunicaciones (CNMC) has revealed.Driven by increasing subscriber numbers and ARPU, pay-TV operators have seen record revenues during Q1 2017, the last quarter for which official figures are available.
Subscriptions have generated €489 million during the quarter, growing by 18.4% compared to Q1 2016. Add advertising to the pot, and pay-TV players took €520 million in income, up 14.8% over the prior year.
Premium TV figures have consolidated a change in Spain’s TV business model, as for several quarters in a row pay-TV has equalled free-to-air TV in revenues, whereas FTA had previously always led.
According to the CNMC, FTA TV, led by Atresmedia and Mediaset, invoiced €526 million during Q1 2017, a 6.7% rise, of which €465 million came through advertising.
In terms of subscribers, pay-TV reached 6.1 million Spanish households by March 2017, of which 3.48 million were IPTV subscriptions. Cable and satellite options continue to fade, while the CNMC also reports 250,000 subscribers of over-the-top (OTT), video-on-demand (VOD) platforms such as Netflix and HBO España.
As for operators, Telefónica leads the Spanish market through its pay-TV brand Movistar+. The telco, which has over 3.6 million subscribers, invoiced 11% more during the quarter to reach €423 million.
Vodafone is the second largest player in terms of subs and income (€56 million, up 28%), followed by Orange (€20.26 million, up 66%).