ITV Studios has added Swedish production company Elk to its expanding portfolio, in a deal which will see the UK company become format partner for its Swedish counterpart’s hit shows.
WME-IMG and Village Roadshow Entertainment are teaming up with Chinese media company Perfect World Pictures to launch a joint-venture film and TV production company in Beijing.
TV audience platform and data and analytics company Samba TV has secured $30 million in a Series B financing round led by Union Grove Venture Partners.
Research conducted by Nielsen has found that US Hispanics spend 20 hours a week viewing sports content across TV, video platforms and radio.
For years, the US pay-TV market has been looking over its shoulder at a burgeoning over-the-top (OTT) sector, but research from Ampere Analysis is suggesting that the industry should pay as much heed to Virtual Multiple Systems Operators (VMSOs).
Streaming web-based TV channels accounted for 9% of their tracked episodes from June 2016 to June 2017, up from 5% for the 2015-2016 season.
Mediaset Italia has acquired the 11.1% of Mediaset Premium held by Spanish telco Telefónica.
In a big vote of confidence for the maturity of the online streaming market, OTT measurement and analytics firm Conviva has raked in $40 million in a new funding round from new and existing investors.
Latin America’s pay-TV subscribers will reach 88.7 million by 2022, reveals research by Dataxis.
Study reveals US Hispanics passion for sports
Research conducted by Nielsen has found that US Hispanics spend 20 hours a week viewing sports content across TV, video platforms and radio.The Los Fanáticos: The Passion and Power of the Hispanic Sports Fan study, commissioned by Univision, revealed that Hispanics consume, on average, almost double the amount of sports content than non-Hispanics.
In addition, 83% of bilingual sports fans in the US prefer to view football in Spanish, instead of English, a trend that reinforces Univision’s bet on Spanish-language football broadcasts across multiple screens.
The research also found that Hispanic sports fans are 33% more likely to buy products they see advertised during sports programming.
“As the leading media company serving Hispanic America, UCI commissioned this study to help marketers understand the attributes that make the Hispanic sports fan such an integral part of any winning marketing strategy,” said Jed Meyer, executive vice president for corporate research, Univision.
“Hispanics’ unparalleled passion for sports, particularly soccer, proves how much of a major influencer this audience is, making them powerful consumers and brand loyalists,” he added.