Rapid TV News - Analysis
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Major business

ITV Studios acquires Sweden’s Elk Production

ITV Studios has added Swedish production company Elk to its expanding portfolio, in a deal which will see the UK company become format partner for its Swedish counterpart’s hit shows.

WME-IMG, Village Roadshow join Perfect World for Chinese film, TV JV

WME-IMG and Village Roadshow Entertainment are teaming up with Chinese media company Perfect World Pictures to launch a joint-venture film and TV production company in Beijing.

Samba dances to tune of $30MN growth capital

TV audience platform and data and analytics company Samba TV has secured $30 million in a Series B financing round led by Union Grove Venture Partners.

Media Analysis

Study reveals US Hispanics passion for sports

Research conducted by Nielsen has found that US Hispanics spend 20 hours a week viewing sports content across TV, video platforms and radio.

Ampere Analysis: VMSOs pose bigger threat to pay-TV market than SVOD providers

For years, the US pay-TV market has been looking over its shoulder at a burgeoning over-the-top (OTT) sector, but research from Ampere Analysis is suggesting that the industry should pay as much heed to Virtual Multiple Systems Operators (VMSOs).

Streaming series take a bite out of traditional television

Streaming web-based TV channels accounted for 9% of their tracked episodes from June 2016 to June 2017, up from 5% for the 2015-2016 season.

Media Investment

Mediaset regains Telefónica’s stake in its pay-TV business

Mediaset Italia has acquired the 11.1% of Mediaset Premium held by Spanish telco Telefónica.

Conviva scores points for OTT maturity with $40MN investment round

In a big vote of confidence for the maturity of the online streaming market, OTT measurement and analytics firm Conviva has raked in $40 million in a new funding round from new and existing investors.

LATAM pay-TV to add 15 million subs by 2022

dataxis pay tv 15 june 2017Latin America’s pay-TV subscribers will reach 88.7 million by 2022, reveals research by Dataxis.

Study reveals US Hispanics passion for sports

Juan Fernandez Gonzalez
Research conducted by Nielsen has found that US Hispanics spend 20 hours a week viewing sports content across TV, video platforms and radio.

liga mx 23 june 2017The Los Fanáticos: The Passion and Power of the Hispanic Sports Fan study, commissioned by Univision, revealed that Hispanics consume, on average, almost double the amount of sports content than non-Hispanics.

In addition, 83% of bilingual sports fans in the US prefer to view football in Spanish, instead of English, a trend that reinforces Univision’s bet on Spanish-language football broadcasts across multiple screens.

The research also found that Hispanic sports fans are 33% more likely to buy products they see advertised during sports programming.

“As the leading media company serving Hispanic America, UCI commissioned this study to help marketers understand the attributes that make the Hispanic sports fan such an integral part of any winning marketing strategy,” said Jed Meyer, executive vice president for corporate research, Univision.

“Hispanics’ unparalleled passion for sports, particularly soccer, proves how much of a major influencer this audience is, making them powerful consumers and brand loyalists,” he added.