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Even though only weeks ago it reported challenging finance results for the first half of 2020, the UK’s largest commercial broadcaster, ITV, has announced significant investments in business areas which show where it believes the future of broadcast lies.
In a move that will see the companies integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems, global video advertising platform SpotX has made a strategic investment in OTT and connected TV ad serving platform.
OTT video applications creation, delivery and management firm Applicaster has won a new round of funding to accelerate technology and global customer growth amid what it calls record demand for its streaming content services.
Taking the live TV streaming sports and entertainment service’s total investment from institutional and private investors for the year to over $46 million, fuboTV has attracted a $20 million cash injection from Credit Suisse Capital.
Not long ago regarded as the hottest property, and indeed the future, in sports broadcasting, online sports and entertainment streaming site DAZN has reportedly been forced into seeking alternative funding after the coronavirus outbreak has seen revenue streams for regular sports dry up.
Leading European producer of TV series and feature films, StudioCanal, is increasing its current stake in StudioCanalTV/Tandem Productions to 100%, acquiring the remaining shares of partners Rola Bauer, Tim Halkin and Jonas Bauer.
