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Picking up the substantial gauntlet thrown down by arch rival Disney which has ramped up original content production in the country, Netflix is on track to have increased its UK TV and film production budget by 50% by the end of 2020 to $1bn, £750 million.
Said to be looking to tap into the booming streaming market, London-based investment trust Great Point is reportedly aiming to finance productions made for Netflix, Apple and BBC.
Even though only weeks ago it reported challenging finance results for the first half of 2020, the UK’s largest commercial broadcaster, ITV, has announced significant investments in business areas which show where it believes the future of broadcast lies.
In a move that will see the companies integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems, global video advertising platform SpotX has made a strategic investment in OTT and connected TV ad serving platform.
OTT video applications creation, delivery and management firm Applicaster has won a new round of funding to accelerate technology and global customer growth amid what it calls record demand for its streaming content services.
