Media Analysis | Business | Page 3
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Research from IHS Markit has found a huge appetite for over-the-top and subscription television services in a demographic once thought to have been averse to traditional TV: gamers.
filmin playstation

The vast majority of European broadcasters, pay-TV operators, telcos and OTT service providers are failing to make effective use of subscriber data and analytics to engage consumers, says research from Paywizard.
Paywizard Customer analytics graph

Even though young adults’ live consumption on a TV is decreasing, their take-up of TV programmes via catch-up or on internet screens is increasing, representing a bigger share of the total viewing according to research from Eurodata.
millennnial Lifestyle image 1

They may all be looking to catch up with Netflix, but the second rank of online video firms may really need to be more concerned with their own churn according to a study from Juniper Research.
HBO Now 20 Jan 2017

The latest informitv Multiscreen Index has reported notably small net television service subscriber gains in the second quarter of 2018, amounting to a total of 2.69 million, a year on year increase of just 0.6%.
miltiscreenindex 1Oct2018
Global pay-TV and SVOD subscriptions are projected to reach 1.877 billion by 2023, up by 505 million on the total in 2017 according to a study from Digital TV Research.

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