Media Analysis | Business | Page 3
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Makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX), as device sales start to flatten out.

A survey from the European Audiovisual Observatory (EAO) looking at the origin of film content in the EU has revealed the persisting dominance of American content within the region.

Expectations for media advertising growth in Spain in 2017 and 2018 are less optimistic than a year ago, except for pay-TV, where investment is set to increase, according to Zenith Media.

TV reaches approximately 70% of a country’s population a day, 90% in a week and nearly everyone in a month.
More than half of US over-the-top (OTT) subscription households take multiple OTT video services, compared with 20% in 2014.

Watching linear TV remains the favourite method of consuming video entertainment for 75% of China’s population despite the growing uptake of online streaming services, according to new research.

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