Media Analysis | Business | Page 2
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About 85% of leading pay-TV providers, pure-play over-the-top (OTT) providers, content owners and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.

National TV ad spending in the US for the 2018 Winter Olympics in PyeongChang, South Korea, is expected to eclipse previous milestones, showing the continued strength of event-based TV.

The number of pay-TV households in Brazil decreased by 5% last year, dropping nearly 950,000 subscriptions between January and December.
Almost €6 in every €10 invoiced by Vodafone Spain in the residential segment are provided by convergent packages, boosted by growing fibre and pay-TV subs.

Global TV viewers prefer traditional ways of accessing content, despite the availability of streaming in the living room.

Just over two-fifths of US adults would only be willing to spend a maximum of $20 per month on streaming subscriptions this year, which, at current prices, limits subscriptions to just one or two per person.