Media Analysis | Business | Page 2
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The television industry in the Middle East and North Africa (MENA) region is evolving in terms of content and business models for over-the-top (OTT) and pay-TV, with broadcasters adopting technologies to provide enhanced user experiences in a rising competitive landscape, says research firm Frost & Sullivan (F&S).

Live video production specialist LiveU has released research offering what it says are insights into the massive growth in live IP video traffic in the broadcast market, reflecting the transition away from traditional satellite transmission towards cellular.

About a third of US Internet users look to online video content as their primary way to watch video, according to figures from Raymond James, reported by eMarketer.

Makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX), as device sales start to flatten out.

A survey from the European Audiovisual Observatory (EAO) looking at the origin of film content in the EU has revealed the persisting dominance of American content within the region.

Expectations for media advertising growth in Spain in 2017 and 2018 are less optimistic than a year ago, except for pay-TV, where investment is set to increase, according to Zenith Media.

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