Media Analysis | Business
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In an interim update to its assessment of the UK’s fixed broadband and mobile networks, broadcast and telecoms regulator Ofcom has found an industry with aggressive infrastructure deployment during the time of the lockdowns declared in later 2020 and early 2021.
City Fibre Worker 10Mar2021
Amidst what the organisation says was “the sombre pall of the pandemic”, the Asia Video Industry Association’s (AVIA) Future of Video India conference concluded that there was still much optimism for the industry in the country for broadcast.
DTH India Dish TV India installation 5 July 2017
As the media and entertainment (M&E) industry comes to terms with the post-Covid world, nearly half of executives surveyed by EY say that increasing resilience is their biggest post-pandemic priority and the same percentage worry that without reinvention their companies would cease to exist in five years.
EY Resilient 5 May 2021 2
More evidence has emerged that the current engine of growth in the digital video advertising growth, connected TV, is powering on and, says IAB’s Video Ad Spend 2020 and Outlook for 2021, is likely to represent more than half (56%) of 2021’s total video spend.
IAB Average Video Ad Spending 020 2019 5 May 2021
The annual Best Bundle study from Hub Entertainment Research has found that US viewers feel compelled to sign up for multiple streaming services, or risk missing out and the average US consumer now uses close to six different sources.
Hub 2021 Best Bundle COVER PAGE 500x281
Research from Tremor Video and Unruly has found that a year after the Covid pandemic first began, as many as 83% of consumers plan to either maintain or increase their current spend levels with no sign of a corresponding drop in the rates of TV engagement.
TremorVideo 4May2021