Media Analysis | Business
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Research from ad tech platform provider FreeWheel has found that after a Covid-19-driven beating in the industry, media buyers confident about ad spend bounce-back in most sectors in the coming months.

Despite inroads from social media and OTT, traditional viewing habits reigned in major markets in the major economies over 2019 according to research firm Omdia.
HBOMax 28May2020
Despite the effects that Covid-19 has had in the country, specifically the postponement of the 2020 Olympics Games which promised a TV extravaganza, Japan’s total pay-TV services revenue is set to register a CAGR of 1.9% from 2019-2024, increasing from US$8.9 billion in 2019 to US$9.8billion in 2024, according to forecasts from GlobalData.
GlobalData 24July2020
Despite the amount of streaming options rapidly increasing across all of 2020, even before the Covid-19 outbreak, research from Imagen is warning that nearly a fifth of consumers now believe that there will eventually be too many options for them to choose from resulting in people returning to traditional TV.
Imagen research 22July2020
Amidst the Covid-19 pandemic, financial woes and concerns about the economy, cord cutting is accelerating in the US and at a greater pace in 2020 than in previous years with nearly half of all US TV households saying now they stream more free TV since the beginning of the coronavirus outbreak according to the latest Roku annual Cord-Cutting Study.
Roku TRC UK 7April2020 2
Even though it does not expect their ad funded online video revenue to offset the systematic decline in linear advertising revenue in the near term, an Ampere Analysis study has revealed European broadcasters are no longer playing catch-up when it comes to first run VOD content.
Ampere VOD 20July2020