Media Analysis | Business
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Unlike as is the case in the US, a strongly growing SVOD market has not affected negatively the whole audiovisual market in Europe while cord-cutting is regionally patchy according to a study for the European Audiovisual Observatory (EAO).

Just as it was reporting that revenues from pay-TV services may have peaked in 2016, analyst Digital TV Research is now forecasting that the number of pay-TV subscribers is set to climb by 8% between 2018 and 2024.
digTVres ottchart 13June2019 2
More than half of the US population (57.2%) will watch connected TV in 2019, driving a proliferating amount of connected TV inventory available to advertisers.

About half (53%) of millennials in the US are ditching traditional TV in favour of subscribing to a video-game service according to research from Deloitte.

Yet more grim tidings for the traditional TV industry in the US have arrived from Strategy Analytics showing that cable, satellite, IPTV and vMVPD providers lost 997,000 subscribers in Q1 2019.
strategyanalytics payTVQ1 12June2019
In a nascent form they may be, but direct-to-consumer (DTC) services are already having a huge effect on the media market according to a study from research and marketing company VAB.
VAB DTC 12June2019