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General low broadband penetration and low disposable incomes, exacerbated by limited rollout by several global platforms, are all set to provide headwinds to the African subscription video-on-demand (SVOD) market over the next five years says a Digital TV Research study.
The continued surge in the uptake of streaming services in the UK shows no sign of ending but, according to research from UK broadcast regulator Ofcom, it is also showing signs of a stark divide in the viewing habits of younger and older people.
Another quarter, another haemorrhage in traditional US pay-TV subscribers reveals a study from Leichtman Research Group (LRG), found that the largest providers in the country, about 92% of the market – lost about 1.925 million net video subscribers in Q2 2022, almost 700,000 more than the same time a year ago.
The UK TV sector is no exception from being pounding by the effects of inflation and the cost of living crisis and, says research from consumer research platform Attest, the usage of paid content subscription services is declining.
Connected TV (CTV) has become the most popular platform for video advertising according to an Extreme Reach (ER) study, with most CTV advertisers devoting 50% or more of their impressions to the platform.
More than two-thirds (69%) of UK consumers believe it is acceptable to watch ads on their TVs in return for free content, but with a number of key caveats, says a consumer study from Samsung Ads Europe.
