Media Analysis | Business
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Reports of its death are greatly exaggerated but live TV has it would seem taken a major hit across all US viewing audiences, according to a new study from ThinkNow.
The US has historically lagged behind the rest of the world when it comes to international soccer fandom; but US Hispanic viewers have been a driving force behind a surge of popularity of late, according to Nielsen.

Research from Mediavision has found that the Swedish TV market reached new record levels during 2017 with online being the market’s key growth driver, attributable for nearly a quarter of the commercial TV market’s turnover.

Nearly 50% of smartphone owners in US broadband households stream video on their phone, which in turn is creating more demand for high-speed mobile connections as the industry  prepares to shift to 5G network infrastructure says Parks Associates.

Research by Ampere Analysis has revealed that online households now own an average of 4.5 different types of connected devices, with subscription video-on-demand driving the uptake of products.

The global online video platform market is expected to post a CAGR of more than 18% through 2022, according to a research report by Technavio.