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A research note from Hub Entertainment Research has found that while the pandemic has driven consumers to watch more TV and add more streaming services, to keep these new viewers engaged, providers will need to feed them a steady diet of new, original content.
Noting that the technology is often considered a “solution for everything,” a white paper from InterDigital, written by market research firm Futuresource Consulting is proposing that artificial intelligence will expand its impact as the video entertainment industry realises its benefits to a variety of applications.
With news particularly driving eyeballs and ad dollars, Free Ad Supported Streaming TV (FAST) has evolved from being a US-centric phenomenon and is steadily making inroads into all regions around the world, according to findings from the Amagi Global FAST report.
With US and global streaming services continuing to expand, amplified competition is creating abundant consumer choice and accelerating churn, while TV’s viewership decline in a bellwether market is heralding a new era for the video content ecosystem says the traditional end-of-year round up from Deloitte.
An Interpret study has revealed just how consumer entertainment is becoming more diverse, with traditional TV and movie viewing accounting for a smaller portion of consumers’ overall weekly entertainment time over the past two years.
A blunt research note from leading market analyst MoffettNathanson is warning that the undying devotion of American sports fans is keeping the linear TV ecosystem from “rapidly imploding”.
