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Media Analysis

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Research conducted by Nielsen has found that US Hispanics spend 20 hours a week viewing sports content across TV, video platforms and radio.

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For years, the US pay-TV market has been looking over its shoulder at a burgeoning over-the-top (OTT) sector, but research from Ampere Analysis is suggesting that the industry should pay as much heed to Virtual Multiple Systems Operators (VMSOs).

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Streaming web-based TV channels accounted for 9% of their tracked episodes from June 2016 to June 2017, up from 5% for the 2015-2016 season.

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Demand for electronic products, such as smart TVs and phones, in India is forecast to expand at a compound annual growth rate (CAGR) of 41% from 2017-2020 to reach US$400 billion by 2020.

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While sports have been a major driver for live television viewing, a survey of online video service providers (OVSPs) shows that the focus of live delivery is moving in new directions on the digital front.
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A majority of subscription video-on-demand (SVOD) subscribers (61%) are willing to spend $2 or more to keep their favourite service, and (81%) are willing to spend to add a new service that had content they found interesting, according to IBB Consulting.

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