Media Analysis | Business
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Noting that traditional pay-TV accesses in Europe have been stagnating over the last few years and are expected to reach just above half of the region's households in the next five years, researcher Dataxis is predicting this gap to be filled by OTT pay-TV offers with linear variants representing close to 19% of the total number of pay-TV plans in the region.
Dataxis Euro pay TV 5Oct2022
As consumer choice increases rapidly, and live TV firms themselves and their subscribers benefit from the current dynamic of subscribers paying less for live TV because streamers have lower costs, the most considerable driver for choosing a provider is still a lower price says research from J.D. Power.
JDPower 3Oct 2022
US TV and video viewers now spend just one in three hours using traditional platforms, with the majority of their viewing time spent streaming, according to the State of Viewing and Streaming 2022 report from Horowitz Research.
Tubi DUST 13 Sep 2021
Just days after the app platform developer released research showing that the key Gen Z audience is flocking to real-time engagement (RTE) and interactive video, Agora has now published a study showing the key demographic’s platforms of choice in mobile app-based interactive live video.
YouTubet AVOD 23March2022
Even though it says that the growth of the devices as a proportion of all homes is slowing down, as what happens when CE reaches mainstream adoption, Hub Entertainment Research has released study findings showing smart TVs as a proportion of all TV sets continue to grow, indicating consumers are not just adding smart TVs but replacing older TVs.
Hub smart T V28Sep2022
Even though the bad news is piling up, entertainment and media companies in the country are holding their nerve despite the worsening economic outlook and are putting their trust in their digital investment strategies says a report from PwC.
SKy glass lifesyle 11 Aug 2022