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Media Analysis

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Pandemic-induced uncertainty and advertiser pullback in the first half of the year saw advertising in the Asia-Pacific region fall in 2020, leading to a net advertising expenditure of US$188 billion according to research from Media Partners Asia (MPA).
The Bridge ASia viu hbo 28 August 2019

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A new joint study by the Quality of Life Foundation and CityFibre, the UK’s largest independent Full Fibre platform, has revealed the growing importance of online connectivity to the nation’s overall quality of life.

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The explosion in the number of streaming providers over the last number of years has been great news for users but research from Interpret has shown that the growing number of offerings has led to increased experimentation and willingness to switch services.
Netflix English Multiple Device 17July2020

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In what it says is a snapshot of an unprecedented year when communication, entertainment, culture, retail, work and education moved more online, research from Ofcom has revealed UK adults spent more time online on desktop, smartphones or tablets in 2020 than comparable European countries.
Ofcom online nation 9 JUne 2021

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The latest Connected TVs study from Leichtman Research Group, has confirmed the growing importance of connected TV within the video industry both in terms of the amount of connected TV devices in use in households and how often they are used.
Roku TRC UK 7April2020 2

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A report from the Global Video Measurement Alliance (GVMA) has shown that despite the real and current threats facing traditional linear TV in media negotiations, the right social video strategy can play an important role in filling the gaps and can be used to the advantage of advertisers.

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