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Media Analysis

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New research from The Trade Desk is arguing that as an impact of Covid-19, the current TV boom is being countered by a drop in the amount UK consumers willing to pay subscriptions per month.
TradeDesk PlutoTV 4June2020

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Research from Samsung Electronics UK has revealed just how significantly viewing habits have evolved in recent weeks in the wake of the coronavirus outbreak, with adults and children are turning to screen time for both education and entertainment purposes.
Samsung lifestyle 31May2020

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The stay-at home directive from the UK government has been good news for the streaming industry with six million new video streaming subscriptions purchased across the UK during the Covid-19 lockdown period, 21% of British households says a research service from Kantar.

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A study from Digital TV Research has made the worrying prediction that pay-TV revenues in the leading TV markets are set to follow their current sharp downward spiral and will total to $150 billion in 2025, a fall of $52 billion since peaking in 2016.

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Research from Comscore has revealed that as millions of Americans adjusted to working from home and having to practice distance learning due to the Covid-19 pandemic, new engagement with streaming services and year-over-year in-home data usage surged in the beginning of May 2020.
Top Streaming Apps by Total Hours 500x296

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Just over a fifth of broadband households with three or more children at home upgraded their internet service in April 2020, due largely to spikes in online media behaviours says research from The Diffusion Group (TDG).

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