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The onset of over-the-top networks has struck feat into markets in the US and Europe but broadcast professionals in Latin America are positively disposed to more OTT according to research from NAGRA and in partnership with MTM.
The Mid-Year 2019 Home Entertainment Report compiled by members of the US Digital Entertainment Group has found that overall US home entertainment spending rose nearly 7% in the second quarter of 2019 and demand for online films driving overall digital revenue to grow 16% year-on-year.
As the net neutrality debate rages on, and in what will further inflame anger felt by users, research from a number of leading universities in the US has found that global internet service providers have been slowing down throughput on video services.
Amazon Prime Video has surpassed Netflix for the most spending on content advertising by an OTT company for the first half of 2019, with Netflix coming in second and Hulu in third, according to an analysis by Mediaradar.
Research from full-service advertising agency Colling Media has endorsed the prevalent view of the rapid increased in cord-cutting in the US with the commensurate acceleration in subscription to streaming services.
