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A study by tech market advisory firm ABI Research is predicting that fuelled by subscription and advertising revenue, and boosted by the new direct-to-consumer plays, the global over-the-top market will surpass US$200 billion by 2024.
Consumer research by Parks Associates analysing shifting trends in video consumption and expenditures has found that TV sets still dominate video entertainment, accounting for more than half of all video consumed each week in US broadband households.
Research from the NPD Group has found that in 2019 weekly time spent watching the top two subscription video on-demand (SVOD) services Hulu and Netflix rose 7% annually, growing to 4 hours 6 minutes.
Pay-TV revenues for the 20 countries in the Middle East and North Africa region fell by 12% between 2016 and 2019 to just under $3 billion, according to a study from Digital TV Research.
Yet more bad news for the US pay-TV arena has come from a study by analyst firm Broadcast Intelligence which forecasts an acceleration in the rate of decline in pay-TV subscriptions leading to revenues generated by such services falling by 18% between 2019 and 2023.
A survey of UK football fans by Quantum Market Research has revealed a huge appetite for personalised TV channels, with as many as 96% of viewers indicating that they’d use a such as service channel if offered by broadcasters.
