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Media Analysis

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Reports of its death are greatly exaggerated but live TV has it would seem taken a major hit across all US viewing audiences, according to a new study from ThinkNow.

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The US has historically lagged behind the rest of the world when it comes to international soccer fandom; but US Hispanic viewers have been a driving force behind a surge of popularity of late, according to Nielsen.

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Research from Mediavision has found that the Swedish TV market reached new record levels during 2017 with online being the market’s key growth driver, attributable for nearly a quarter of the commercial TV market’s turnover.

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Nearly 50% of smartphone owners in US broadband households stream video on their phone, which in turn is creating more demand for high-speed mobile connections as the industry  prepares to shift to 5G network infrastructure says Parks Associates.

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Research by Ampere Analysis has revealed that online households now own an average of 4.5 different types of connected devices, with subscription video-on-demand driving the uptake of products.

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The global online video platform market is expected to post a CAGR of more than 18% through 2022, according to a research report by Technavio.

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