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Research from Parks Associates study of consumer responses to video systems has revealed that quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service.
Even given the uncertainly that the country has endured since the vote to leave the EU in June 2016, the UK is still the largest market in Europe for television and on-demand video services according to a report to the European Audiovisual Observatory (EAO).
The industry has already placed huge expectation on the November launches of Apple TV+ and Disney+ but research from IHS Markit | Technology is warning that such direct-to-consumer services will likely to encounter limited subscriber growth compared with competitive offerings.
Research from SaaS video management platform provider Imagen has found that digital providers are driving women’s sport with 94% of industry professionals primed to increase investment in the creation, production and distribution of content.
Even though the last few years has witnessed the global subscription video-on-demand giants flexing their considerable purchasing muscle, increasingly in first windows, it is the pay-TV industry still licensing the most US premium dramas in major revenue generating markets.
Insights-driven research company VAB has published a new report that it says examines and then debunks commonly held beliefs about video viewing, in particular what it says common misconceptions regarding the perceived rush away from traditional TV in the US.
