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Media Analysis

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The OpenVault Broadband Industry report for the third quarter of 2019 has found that cord-cutting in the US is on the increase with the average broadband usage rising rapidly to more than half a terabyte of data per month.
OPenVaultQ3 123Nov2019

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More than a third (36%) of broadcasters are failing to utilise their content library despite facing increasing competition from streaming services, according to research by video delivery solutions ATEME.

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Global over-the-top growth is accelerating across all consumer segments with market penetration of OTT services hitting 38% says research from Grabyo.
fubo Sports Network 10Sep2019 3

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Research firm eMarketer’s first-ever estimates of connected TV ad spending has found a market that is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

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Even though they may soon be very spoilt for choice when it comes to video-on-demand services with the likes of Disney+, HBO Max and Peacock to join Apple TV+ and the existing offers, consumer are already becoming wary of all the subscription service options says research from Apester.

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The annual Conquering Content study from Hub Entertainment Research has found that TV consumers who have discovered a new favourite show in the past year are almost twice as likely to watch it online than from a pay-TV set-top box.
Hub conquering 7Nov2019
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