Media Analysis | Business
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Research from comScore has shown that not only is over-the-top (OTT) adoption is on the rise, increasing 17% year-over-year, but that a key growth area is the virtual multichannel video programming distributor sector.
comscore vmvpd 17aug2018
Research from Strategy Analytics has calculated that global consumer and advertising spend on TV and video will likely grow from $490 billion in 2017 to $559 billion in 2022, with over-the-top services contributing 90% of this growth.
Strategyanalytics GlobalTVVideo Subs 15Aug2018

According to research from Strategy Analytics, more than a billion connected TV devices are now in use worldwide with smart TVs consistently gaining share in the market and now standing at nearly 60% of the total installed base.
strategyanalytics 14Aug2018

Indicating the shift in content consumption across the leading five European markets, viewers are spending two more hours a month watching on-demand video programming according to a survey from IHS Markit.

There will be 48.24 million SVOD subscribers in Latin America by 2023; more than double the 21.14 million recorded at end of 2017, a Digital TV Research survey has revealed.

When it comes to trust in media, the BBC led television news with a 90% rating of trust, according to Brand Keys.