Media Analysis | Business
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Despite fragmentation, the TV OS market in Europe is strong and while currently dominated by Samsung's Tizen, LG's webOS and Google’s Android TV/Google TV new challengers are expected to add impetus in 2023 says research from Dataxis.
Dataxis Google TV 27Jan2023
Despite legitimate pay-TV penetration in the region remaining at only 19%, the number of pay-TV subscribers in 20 MENA countries will increase from 17.32 million in 2022 to 19.20 million in 2028, reveals a study from Digital TV Research.
MBC shahid 25Nov2019
As marketers battle to stand out in the shift to streaming, a study from MAGNA Media Trials and Roku has found that brands that use “innovative” streaming TV ads drive 78% greater search intent compared with traditional TV ads.
ROKu magna 20Jan2023
After viewing time soared in the prior month, research from Nielsen has showed the TV industry has gained its traditional holiday period bounce, recording five days with over 100 billion minutes of TV viewing in December 2022.
NIelsen Dec 2022 20Jan2023
A study from Hub Entertainment Research is casting doubt on the received wisdom of those forecasting a quick death for streaming media players (SMPs) in the face of the current generation of smart TVs, suggesting consumers don’t see it the same way.
Hub SMP 19Jan2023
A research note from MoffettNathanson is warning that after years of effectively printing money with traditional services, a pivot to streaming to follow Netflix will lead many players to face the reality that they can no longer afford to chase profits that do not exist.
AMCNISE ATRESMEDIA 19Jan2023
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