Media Analysis | Business
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The online video ad market has been a juggernaut over the last five years or more and this growth has carried on into 2022 with research from MediaRadar revealing a 31% increase of advertisers spending across both YouTube and other video platforms to total $5.5 billion in Q1.
Media Rada online vid 23June2022
As AVOD slugs it out with SVOD in the US, the biggest casualty is going to be traditional pay-TV which, says a report from Parks Associates, is set to decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014.
xfinity 1 JUne 2021
Following a pandemic-related 2.3% decline in 2020, the global entertainment and media (E&M) market is very much on the rebound with 2021 revenues rising by 10.4% over the course of 2021, to total $2.34 trillion says a study from PwC.
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Global 5G subscriptions are set to rocket over the course of 2022, passing the billion-subscriber milestone by the end of the year and reaching 4.4 billion by the end of 2027 says the latest edition of the Ericsson Mobility Report.
mobility rep 30Nov2021
Even though the month lived up to its reputation as historically the time when TV viewership is at its lowest, May 2022 has seen streaming hit a new high claiming 31% of total viewing time in the US according to the latest Nielsen Gauge study.
Nielsen Gauge 20 JUne 2022 copy
As the leading subscription streaming providers prep to launch an ad-supported version of their services, research from Comscore has revealed that AVOD products are seeing adoption at a faster rate than SVOD services.
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