Media Analysis
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- John Moulding
The latest ‘Behind the Screens’ report from Samsung Ads Europe looked at app-based TV viewing and found that 14% of devices use the same app every day or whenever the TV is turned on. The figures relate to UK users of Samsung Smart TVs.
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- John Moulding
Market intelligence firm TrendForce says the traditional peak period for television set shipments, Q4, has seen a year-on-year unit decline of 1.7%. Just 54.55 million units moved. Q4 shipment volumes are the lowest in nearly a decade.
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- John Moulding
Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion, according to figures just released by Digital TV Research. The U.S. will account for 30 million new subscriptions during this period.
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- John Moulding
A new report from the European Audiovisual Observatory looks at spending on original European content, and reveals that global streamers increased their spending by 70% in 2022 (vs 2021) and took their share of all spending (on European original content) to 24%.
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- John Moulding
The latest research from Ampere Analysis finds that global Pay TV penetration will see its first yearly decline ever next year. This will follow Pay TV penetration peaking at 60.3% in Q4 2023. By 2028, penetration will have fallen by almost four percentage points.
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- John Moulding
The recent distribution deal between Disney and Charter in the U.S. offers a framework for traditional cable TV companies to transition their business into a streaming aggregation play and stabilise subscriber trajectories. That is according to Ampere Analysis.
Most recent in Media Analysis
- 14% of Samsung TVs use the same app whenever TV is turned on
- Q4 television shipments were lowest in nearly a decade
- Six U.S. SVODs will have approaching 1bn subs combined by 2029
- Streamers account for 24% of original European content spend
- Global Pay TV penetration to fall for the first time next year
