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Even in what was already a cut-throat arena, competition is intensifying in the US over-the-top market according to research from Parks Associates which calculates that that by the end of the third quarter of 2020, the number of OTT video services in the US had more than doubled since 2014.
Even though many speculated that the rash of launches of direct-to-consumer offers since autumn 2019 would lead to homogenisation and me-too products, research from Ampere Analysis has shown that for HBO Max and Peacock, the receptive audiences couldn’t be much more different.
The UK version of the Q3 2020 edition of Kantar’s Entertainment On Demand research review has found that in a market still dominated by Netflix, Amazon Prime Video has scooped the lion’s share of new subscriptions with Disney+ feeling pressure.
More bad news predicted for the US pay-TV arena as a study from The Diffusion Group calculates that by 2025 more than half of US broadband households will live without a multichannel video programming distributor.
The economic downturn caused by Covid-19, with increased competition from a stronger streaming sector is driving cord-cutting in both mature and emerging markets, slowing further worldwide pay-TV market growth says ABI Research.
Spearheaded by Fox-owned Tubi, whose catalogue size said the analyst is larger than that of Netflix, the ad-supported video-on-demand market looks set for meteoric rise said research from Ampere Analysis with 17% of Internet users in the US using one or more AVOD in the third quarter of 2020, up from 13% in Q3 2019.
