ZEE5 Global has set its sights on being a streaming aggregator for third-party South Asian streaming services in the U.S., and then extending this role to the world. It has introduced ‘Add-ons’ from multiple third-party services, with single log-in and unified billing.
UKTV is creating a new masterbrand that will unite its family of free-to-air channels and its free streaming service, and the brand is ‘U’. There is a summer 2024 launch, when UKTV Play will become U and channels will include U&Dave and U&DRAMA.
Banijay has unveiled its all-new branded content department, called Banijay Branded Entertainment (BBE). This will leverage the studio/production giant’s global expertise to deliver against brand briefs, both at a local and global level.
The sports-first live TV streaming platform FuboTV has launched 10 fully branded ‘FAST’ channel radio stations in the U.S. as part of its strategy to diversify the entertainment line-up, “and redefine what it means to be a cable TV replacement for the entire family.”
Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion, according to figures just released by Digital TV Research. The U.S. will account for 30 million new subscriptions during this period.
MainConcept has added support for VVC/H.266 and MPEG-5 LCEVC to the latest version of its real-time encoding application for OTT and TV broadcasting workflows, Live Encoder 3.4. The company says v3.4 can help transform live video distribution.
Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe and unbiased insight into TV advertising reach analysed at a geographic level.
What’s the secret to be a successful broadcaster today? Getting the balance of TV and OTT right. If you are a broadcaster, you need more than just TV presence to thrive in today’s multiscreen world. To keep up with the ever-evolving viewer demands and make the most of your content libraries, you need to diversify your presence across OTT and CTV/Free Ad-Supported Streaming TV (FAST).