Nielsen has begun the global roll-out of its Nielsen ONE cross-media measurement solution, with 20 markets already enabled. The company promises deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types.
Nielsen claims that Nielsen ONE Ads offers an unparalleled view of an audience at each step of the media journey, from who saw an ad to the actions they took as a result. The solution also reports on how a campaign was delivered. It utilises the Nielsen ID system, which incorporates panel, third-party identity data and direct publisher integrations.
“Nielsen ONE gives the industry an accurate understanding of true persons-level viewing. It uses the best data available in each market to ensure that it has the most robust coverage across all devices, platforms and service,” the measurement company explains.
Nielsen ONE Ads has been available since late September in Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, Norway, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Thailand, and the United Kingdom.
The company is also rolling out Nielsen ONE Content globally. This gives the industry a deeper understanding of the value of content to guide content development strategies, media planning, and, ultimately, content distribution agreements. Nielsen ONE Content goes live in Denmark first.
“Launching Nielsen ONE Content and Ads globally helps us power a better media future and is a truly transformative step towards achieving deduplicated cross media measurement,” comments Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement.
