Cocoa Media, a newly established distribution company founded by media veteran Christian Toksvig, has announced its first slate of content dedicated to global FAST platforms, harnessing a worldwide exclusive partnership with Turkish distribution giant Merzigo.
Cocoa Media now brings a huge library of both classic and new Turkish drama series to consumers of major global FAST platforms. The FAST content is launching as channels under the brand names Merhaba Turkish Drama and Merhaba Turkish Films, and as AVOD titles.
The live channels and their corresponding AVOD content will be launching over the coming months on Samsung TV Plus in Germany, on LG Channels in Germany, on Philips Titan devices in Europe and Latin America, and on Rlaxx TV. Other platform partners will be announced.
All shows are subtitled or dubbed as required for each region and Cocoa Media – which is present at MIPCOM – is promising a steady supply of new content.
The line-up of content, from Turkey’s leading production houses and broadcasters, includes full seasons of all-time favourites such as ‘Magnificent Century’, ‘Magnificent Century: Kösem’, ‘I Named Her Feriha’, and ‘Woman’, as well as recent hit shows including ‘Forbidden Fruit’, ‘Golden Boy’, ‘You Knock on My Door’, and ‘Miracle Doctor’.
Christian Toksvig, Founder of Cocoa Media, says: “Turkish television dramas have proven to be ratings winners for international broadcasters and more recently also as engagement drivers for global subscription streaming services. One place where they have been conspicuously absent is on the rapidly growing FAST services where consumers are spending more of their time. This new launch makes up for that.”
Commenting on the partnership with Cocoa Media, Yiğit Doğan Çelik, Chairman at Merzigo, says: “As official partner of YouTube and Meta, we have been in the digital content business for the last five years. We believe Turkish content has huge potential for added reach and monetisation in the AVOD and FAST space and we are proud to initiate this partnership with Cocoa Media.”
Christian Toksvig will take part in a panel during the FAST & Global Summit at MIPCOM, Cannes, tomorrow (Wednesday October 18).
Photo: ‘You Knock on My Door’