Only 56% of TV households in the U.S. containing adults aged 18-44 have a Pay TV service, compared with 83% of homes in 2013. 48% of people that moved in the past year do not currently have a Pay TV service, according to the latest Leichtman Research Group figures.
Leichtman Research Group has found that 42% of renters do not have a Pay TV service – compared to 33% of homeowners. 64% of TV households in the U.S. have some form of Pay TV service but that figure (covering cable, satellite, telco, or Internet-delivered vMVPD services) is down from 78% in 2018, 86% in 2013, and 87% in 2008.
The survey found that 30% of U.S. households have never had a Pay TV service. The mean age of traditional Pay TV subscribers is 49.3 – compared to 42.5 among non-subscribers and 40.8 for those in households with vMVPD-only (virtual Multichannel Video Programming Distributor – or Pay TV Lite).
The findings are based on a survey of 1,769 households from across the United States, and can be found in the new LRG study called ‘Pay-TV in the U.S. 2023’. This is LRG’s 21st annual study on this topic.
Other findings include:
- In TV households, 70% of adults ages 45+ have a Pay TV service. This figure was 88% in 2013.
- 33% of non-subscribers last had a Pay TV service within the past three years, while 37% of them last had a Pay TV service over three years ago, and 30% have never had a Pay TV service.
- Among those that have never had a Pay TV service, 63% are ages 18-34.
- Among all Pay TV subscribers, the mean reported spending per month is $112.70 – 5% higher than the mean monthly spending in 2018.
Photo credit: Zachary Keimig on Unsplash