Looking to test intellectual property and grow audiences with a social first approach, UK indie Particle6 Productions has bought rights to Marieke Lexmond’s award-winning, six-book series The Madigan Chronicles.
Comprising titles such as The Dagger, The Magical Tarot Deck and The Wand, the Madigan Chronicles is a mystical family drama about three generations of headstrong witches and their struggle to work together to keep a centuries-old promise and stop a dark witch from claiming a powerful elemental object. With themes around self-discovery, empowerment and mother-daughter relationships, the addictive books have a loyal and sizeable international following, particularly amongst women.
Particle6 will now be involved in developing the wider Madigan Chronicles world in a bid to further engage the community and grow the audience for the franchise, ahead of moving into production.
With a pilot script for The Dagger, the first book in the series, currently being written by Lexmond, the indie is seeking to drive further demand for the IP by creating viral videos for WitchTok (on TikTok) and by developing unique, collectable Magical Spell necklaces, which will be promoted via social media. Each fashionable necklace comes with a positive spell; examples include for love, wisdom, fertility and warding off evil.
“I’ve known Marieke for a while and have always been a big fan of her work, so I am thrilled that Innovate UK saw the same potential we did,” commented Particle6 Productions founder Eline van der Velden. “Particle6 is big on testing and analytics, and we always work hard to identify the right audience for every project. Given what Marieke and Nicole have already established, we have a brilliant opportunity to build on that and test and grow the market.”
Lexmond added: “In Eline and Particle6 Productions I found the perfect partners to expand The Madigan Chronicles universe. Not only is there infectious support for our stories, but also a real understanding of our brand’s potential and a thoughtful ambition as to how we can develop and take an audience with us. I am thrilled to begin this magical journey with this talented team and can’t wait to see where it might go.”
Particle6 will now be involved in developing the wider Madigan Chronicles world in a bid to further engage the community and grow the audience for the franchise, ahead of moving into production.
With a pilot script for The Dagger, the first book in the series, currently being written by Lexmond, the indie is seeking to drive further demand for the IP by creating viral videos for WitchTok (on TikTok) and by developing unique, collectable Magical Spell necklaces, which will be promoted via social media. Each fashionable necklace comes with a positive spell; examples include for love, wisdom, fertility and warding off evil.
“I’ve known Marieke for a while and have always been a big fan of her work, so I am thrilled that Innovate UK saw the same potential we did,” commented Particle6 Productions founder Eline van der Velden. “Particle6 is big on testing and analytics, and we always work hard to identify the right audience for every project. Given what Marieke and Nicole have already established, we have a brilliant opportunity to build on that and test and grow the market.”
Lexmond added: “In Eline and Particle6 Productions I found the perfect partners to expand The Madigan Chronicles universe. Not only is there infectious support for our stories, but also a real understanding of our brand’s potential and a thoughtful ambition as to how we can develop and take an audience with us. I am thrilled to begin this magical journey with this talented team and can’t wait to see where it might go.”
