Digital content studio and media network Little Dot Studios is to work with Yale Climate Connections (YCC), to produce a 12-part YouTube series, on the Wild World of Extreme Weather, which connects the dots on the issues around climate change.
An initiative of Yale University’s School Of The Environment, YCC will be dropping content monthly on its YouTube channel, with the goal of educating individuals and companies by providing engaging material to learn from. Episodes 1-3 which are available now and focus on These medicines may increase your heatwave danger, Is a category 6 hurricane possible? and Are We Causing More Wildfires?. All highlight constructive solutions in order to reduce climate-related risks.
The series, which is fronted by US meteorologist and weather presenter Alexandra Steele, is a mid-form (8-10 minutes) digital-first production. Filmed in the US, by Steele herself, with the content edited in the UK, this series uses both the original content and YCC’s vast archive catalogue of daily broadcast radio programming and online reports on climate change to create each episode. In addition to the 12 mid-long formats, certain episodes will be converted into Shorts to increase discoverability and engagement for the YCC series on YouTube.
“We’ve a long history of working with brands in creating engaging social impact content that drives significant reach. Partnering with a prestigious institution such as Yale, enables us to bring our YouTube expertise to their messaging and educational content,” commented Hal Arnold, head of production, Little Dot Studios.
“The Wild World of Extreme Weather series is a great mix of original and catalogue content which is designed to be platform native. We’re really looking forward to continuing to produce new content each month on such important subjects.”
The series, which is fronted by US meteorologist and weather presenter Alexandra Steele, is a mid-form (8-10 minutes) digital-first production. Filmed in the US, by Steele herself, with the content edited in the UK, this series uses both the original content and YCC’s vast archive catalogue of daily broadcast radio programming and online reports on climate change to create each episode. In addition to the 12 mid-long formats, certain episodes will be converted into Shorts to increase discoverability and engagement for the YCC series on YouTube.
“We’ve a long history of working with brands in creating engaging social impact content that drives significant reach. Partnering with a prestigious institution such as Yale, enables us to bring our YouTube expertise to their messaging and educational content,” commented Hal Arnold, head of production, Little Dot Studios.
“The Wild World of Extreme Weather series is a great mix of original and catalogue content which is designed to be platform native. We’re really looking forward to continuing to produce new content each month on such important subjects.”
