With the advertising video-on-demand (AVOD) sector growing apace, and now complementing a subscription VOD sector, the hybrid AVOD-SVOD sector is set for a boom over the next six years says Digital TV Research.
The analyst’s Hybrid AVOD-SVOD Forecasts report calculates that Netflix, Disney+, HBO and Paramount+ will together create hybrid AVOD-SVOD revenues of $20 billion by 2029, up from $6 billion in 2023. Furthermore, these revenues will be nearly equally split between AVOD and SVOD.
Yet in its research Digital TV Research cut back the number of countries where it believes hybrid tiers will start. By 2029, it expects that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries.
“These platforms are expected to roll out hybrid AVOD-SVOD tiers to the world’s top advertising markets in the near future,” said Simon Murray, principal analyst at Digital TV Research commenting on the Hybrid AVOD-SVOD Forecasts report. “These forecasts are a lot lower than our previous ones as the platforms have delayed and/or scaled back their expansion plans.”
In financial terms, Netflix is set to generate $3.1 billion and $3.3 billion in AVOD and SVOD respectively by 2029. Disney+ AVOD is predicted to gain $3.5 billion in AVOD and $3.3 billion in SVOD by the same time, while for Paramount+ this will be $2 billion and $1.7 billion respectively.
Yet in its research Digital TV Research cut back the number of countries where it believes hybrid tiers will start. By 2029, it expects that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries.
“These platforms are expected to roll out hybrid AVOD-SVOD tiers to the world’s top advertising markets in the near future,” said Simon Murray, principal analyst at Digital TV Research commenting on the Hybrid AVOD-SVOD Forecasts report. “These forecasts are a lot lower than our previous ones as the platforms have delayed and/or scaled back their expansion plans.”
In financial terms, Netflix is set to generate $3.1 billion and $3.3 billion in AVOD and SVOD respectively by 2029. Disney+ AVOD is predicted to gain $3.5 billion in AVOD and $3.3 billion in SVOD by the same time, while for Paramount+ this will be $2 billion and $1.7 billion respectively.
