In the latest contract win for the direct-to-consumer streaming service, Greek mobile and fixed operator and content aggregator Vodafone Greece has signed a multi-year partnership to bring the Viaplay Select branded content concept to its TV service.
Vodafone TV has more than 180,000 subscribers in Greece and the deal will mean that they can access hundreds of hours of curated premium series and films in a Viaplay Select branded area.
Viaplay and third-party content includes dark satire The Architect, recipient of a Special Mention at this year’s Berlinale Series Awards; chilling true crime show To Solve a Murder; and a biopic of NHL superstar Börje Salming starring Jason Priestley and Valter Skarsgård. The family fantasy series Ronja, the Robber’s Daughter, based on Astrid Lindgren’s classic story, and the highly anticipated Nordic Noir ‘End of Summer will also reach audiences in Greece first through Viaplay Select.
Commenting on the deal, Katia Stathaki, CBU director of Vodafone Greece said: “We continue our strategy of bringing together all the entertainment content that interests Greek families under one roof for even more convenience. We are particularly happy that Vodafone TV, after the additions of Disney+ and Warner Bros. Studios, welcomes Viaplay Select to Greece and thus becomes the exclusive home of premium content from one of Europe’s largest and most recognisable streaming platforms.”
Vanda Rapti, Viaplay Group EVP, Viaplay Select & content distribution added: “Vodafone TV is the richest entertainment content platform in Greece, so this deal shows the broad appeal of Viaplay Select’s offering. From compelling documentaries to critically acclaimed drama and Nordic Noir, our line-up has something for everyone. We continue to add new partners for this unique ‘service-within-a-service’ concept.”
Viaplay and third-party content includes dark satire The Architect, recipient of a Special Mention at this year’s Berlinale Series Awards; chilling true crime show To Solve a Murder; and a biopic of NHL superstar Börje Salming starring Jason Priestley and Valter Skarsgård. The family fantasy series Ronja, the Robber’s Daughter, based on Astrid Lindgren’s classic story, and the highly anticipated Nordic Noir ‘End of Summer will also reach audiences in Greece first through Viaplay Select.
Commenting on the deal, Katia Stathaki, CBU director of Vodafone Greece said: “We continue our strategy of bringing together all the entertainment content that interests Greek families under one roof for even more convenience. We are particularly happy that Vodafone TV, after the additions of Disney+ and Warner Bros. Studios, welcomes Viaplay Select to Greece and thus becomes the exclusive home of premium content from one of Europe’s largest and most recognisable streaming platforms.”
Vanda Rapti, Viaplay Group EVP, Viaplay Select & content distribution added: “Vodafone TV is the richest entertainment content platform in Greece, so this deal shows the broad appeal of Viaplay Select’s offering. From compelling documentaries to critically acclaimed drama and Nordic Noir, our line-up has something for everyone. We continue to add new partners for this unique ‘service-within-a-service’ concept.”
