Intelsat taps Babeleye for metadata to power VideoNow | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Specialist in TV & entertainment metadata for video platforms, Babeleye, has revealed that it has integrated satellite and terrestrial network and inflight connectivity (IFC) provider Intelsat has taken its technology to manage the EPG on the VideoNow service in Africa.

VideoNow by Intelsat, in conjunction with EasyBroadcast,  is a service for viewers looking for free-to-air (FTA) content on direct-to-home (DTH) platforms. Through VideoNow, being fed with rich multi-lingual metadata, viewers can find and discover new content specific to their interests though an interface, highlighting available channels as well as their programming line-up.

The service has been previously launched in America on Intelsat’s Galaxy 19, and now has been extended to Sub-Saharan Africa via Intelsat 20: a multicultural and ethnic-content neighbourhood.

One of the main challenges that Babeleye was able to over overcome was to bring the many stakeholders from the vast continent to adhere to a unified process and to implement an efficient workflow for raw information aggregation.

“As we are committed to the African market, we are very excited that Intelsat is using Babeleye to fully manage the metadata lifecycle on its VideoNow app,” explained Babeleye sales director Lasse Schmidt. “One of the main challenges in a market with its peculiarities, was to put in place the right and most efficient workflow for the broadcasters/channels.”