UKTV Ventures partners with StoryTerrace in airtime-for-equity deal | Deals | News | Rapid TV News
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In the latest deployment of the UK broadcaster’s investment fund, UKTV has announced that it is backing biography-writing service StoryTerrace through its multi-million pound UKTV Ventures vehicle.
STorey Terrace 7Feb 2023

Inspired by founder Rutger Bruining’s wish to have captured his grandfather’s life story, StoryTerrace’s vision is to create a world in which every life story is captured in a meaningful way for generations to come. StoryTerrace matches ordinary people with a professional ghost-writer to turn their life story into a beautiful book. The company has documented thousands of life stories with a network of over 600 professional ghost-writers globally, many of which have been published by some of the best-known media brands in the world.

UKTV Ventures says that it is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in high-growth companies looking to accelerate their growth.

UKTV Ventures’ £1 million latest airtime-for-equity investment sees StoryTerrace launch its first TV advertising campaign on the broadcaster's seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. UKTV believes that through its action, StoryTerrace will benefit from access to an audience of over 26 million viewers a month and in return, while it will gain an equity stake in the business. The deal with StoryTerrace follows UKTV’s recent investments in plastic free shampoo bar company KinKind, and social media platform, WeAre8.

“We are really pleased to be partnering with UKTV Ventures through an airtime-for-equity deal at such an exciting time for StoryTerrace. With celebrity memoirs being ubiquitous in the headlines, it is important to note that writing a biography is not just reserved for public figures,” commented Rutger Bruining, founder and CEO of StoryTerrace. “We have seen a large uptick in people wanting to pen down their life stories post-pandemic, but awareness of our service is still at a negligible level. The huge reach that the UKTV network provides is perfect for building awareness and our customer base, helping us carry out our mission of extracting the extraordinary stories from ordinary people across the UK.”

Brendan Kilcawley, head of commercial UKTV Ventures, added: “We believe StoryTerrace’s mission to preserve memories will strike a chord with UKTV audiences and people globally. The power of TV advertising to boost brand awareness is huge and we are excited to be partnering with Rutger and his team to support growing the business.”