Hybrid tiers set to accelerate AVOD | Media Analysis | Business | News | Rapid TV News
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A study from Digital TV Research has confirmed the massive growth taken by the global advertising video-on-demand (AVOD) industry with sector revenues for TV series and movies forecast to reach $91 billion in 2028, up from $38 billion in 2022.
Pluto TV Italy 22Sep2021
The AVOD Forecasts Update report forecasts that as part of the “exciting development” in the industry will be the global rollout of hybrid AVOD-SVOD tiers by major platforms such as the new Netflix with an AVOD offer , Disney+, HBO and Paramount+.

These four platforms are projected to will generate AVOD revenues of $22.6 billion by 2028 – or a quarter of the world’s total. The top 10 countries will represent 81% of the world’s total by 2028.

The study also noted that by 2028, 15 platforms will generate AVOD revenues in excess of $1 billion, including six global, five from the US and three from China.

The AVOD Forecasts Update report highlighted Disney+ as top dog in the AVOD revenue generation stakes by 2028 with $8.7 billion, followed by Hulu US ($5.3 billion), Netflix ($5 billion), YouTube ($4.9 billion), Paramount+ ($4.9 billion), Peacock US ($4.8 billion), HBO ($4.1 billion), Roku US ($3.3 billon), Pluto US ($3.2 billion), Tencent China ($3.0 billion), Facebook ($2.0 billion).