Premier IPTV and OTT platform Greens Streams has announced that it is to integrate advanced video analytics capabilities from video streaming intelligence firm NPAW into its platform-as-a-service (PaaS) offering for network operators and OTT services.
The Green Streams backend platform brings together key solutions from leading industry players in a pre-integrated end-to-end IPTV & OTT service platform. It is designed to platform provide network operators with what is claimed to be a “state-of-the-art” end-to-end TV and Entertainment product — from front-end applications, metadata, content recommendation, and the video back-end, to the quality of service (QoS) and quality of experience (QoE) analytics that NPAW boasts.
Under the new agreement, Green Streams use the NPAW video analytics solution to not only optimise its platform but also provide customers with 360-degree visibility of their customer experience. It believes that equipped with NPAW’s real-time, end-user tracking of video playback performance, viewer behaviour, and content consumption, network operators and OTT providers will be able to ensure a superior streaming and user experience at all times and make more informed content curation and investment decisions.
With NPAW’s video analytics, Green Streams sees customers as getting a clearer picture of their audiences and how these engage with their content, leveraging insights such as what type of content their users favour or at what point of the video they drop off to design a more relevant and engaging streaming proposition. They will also be able to detect and troubleshoot playback issues like buffering or video crashes to provide a best-in-class viewing experience to their users.
“NPAW’s multi-tenant video analytics solution allows us to easily provide our IPTV and OTT customers with access to the latest in video business intelligence so that they can monitor and optimise their streaming services’ quality,” remarked Green Streams CEO Gernot Jaeger. “At the same time, the NPAW Suite will help us boost our own platform’s capabilities, putting us in an even better position to help network operators build a quick-to-market and robust TV and Entertainment product.”
“We are excited to be joining Green Streams’ platform alongside other industry-leading providers of IPTV and OTT technologies,” added Till Sudworth, chief marketing officer of NPAW. “In today’s highly saturated and competitive streaming space, content providers need to guarantee the best possible streaming experience in order to avoid user churn and stay ahead of the competition, and our tool will help Green Streams’ customers do exactly that.”
Under the new agreement, Green Streams use the NPAW video analytics solution to not only optimise its platform but also provide customers with 360-degree visibility of their customer experience. It believes that equipped with NPAW’s real-time, end-user tracking of video playback performance, viewer behaviour, and content consumption, network operators and OTT providers will be able to ensure a superior streaming and user experience at all times and make more informed content curation and investment decisions.
With NPAW’s video analytics, Green Streams sees customers as getting a clearer picture of their audiences and how these engage with their content, leveraging insights such as what type of content their users favour or at what point of the video they drop off to design a more relevant and engaging streaming proposition. They will also be able to detect and troubleshoot playback issues like buffering or video crashes to provide a best-in-class viewing experience to their users.
“NPAW’s multi-tenant video analytics solution allows us to easily provide our IPTV and OTT customers with access to the latest in video business intelligence so that they can monitor and optimise their streaming services’ quality,” remarked Green Streams CEO Gernot Jaeger. “At the same time, the NPAW Suite will help us boost our own platform’s capabilities, putting us in an even better position to help network operators build a quick-to-market and robust TV and Entertainment product.”
“We are excited to be joining Green Streams’ platform alongside other industry-leading providers of IPTV and OTT technologies,” added Till Sudworth, chief marketing officer of NPAW. “In today’s highly saturated and competitive streaming space, content providers need to guarantee the best possible streaming experience in order to avoid user churn and stay ahead of the competition, and our tool will help Green Streams’ customers do exactly that.”
