BritBox International appoints new EVP, North America | VOD | News | Rapid TV News
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Looking to drive the streaming service’s business growth in the US and Canada, UK VOD service BritBox International has hired Former Hulu and CBS executive Robert Schildhouse as executive vice president, North America, and general manager, group marketing services.
ROKU BritBox 31Aug2021
Reporting to Reemah Sakaan, CEO of the BBC Studios and ITV joint venture, Schildhouse will be based in New York charged with driving market growth, leading business development, commercial relationships, programming and performance marketing for BritBox North America. He will also oversee central marketing services, across Creative Studio, Media Buying, CRM & Customer Services.

His appointment comes after a year of accelerated global growth for the brand, which recently launched in Nordic markets, expanding on its existing presence across the US, Canada, Australia and South Africa. BritBox International recently launched a global commissioning and co-production slate of original dramas and series, including Stonehouse, Beyond Paradise, Three Little Birds, The Confessions of Frannie Langton and Archie. BritBox North America also recently premiered the critically acclaimed original series Sherwood, with Karen Pirie launching this week.

Commenting on the appointment, Sakaan said: “As we continue to drive the growth and strong momentum of our North America business, Robert will bring his proven expertise in leading innovative streaming and content businesses to our organisation. It’s an exciting and pivotal time for BritBox and I’m thrilled to be adding him to our passionate team, bringing the best of British to North America.”

“I’ve admired BritBox’s unique offer and programming for some time, and how the business has gone from strength to strength globally, and built such loyal fandom. I can’t wait to help drive its further growth across North America, in BritBox’s exciting next chapter, working with Reemah and her talented team, and our partners at BBC Studios and ITV,” added Schildhouse.