Extending further its popular This Morning show's interactive app offer into a live gaming environment, ITV and Live Tech Games have unveiled a free interactive competitive trivia game, WordSurge, offering audiences live gameplay.
WordSurge combines elements of recent word game crazes with the thrills of live gameplay and has been specially developed for ITV’s free This Morning app. Players can compete, battle and interact with each other to win cash prizes, sponsored by ITV Win.
Viewers go head-to-head in a live virtual tournament, taking place after the This Morning show. In game, viewers compete to find the answers to simple trivia questions in an evolving grid of letters, with a number of prizes available to winners of each tournament. The game rapidly rose to claim the spot of number one free game and number one trivia game in the App Store, surpassing huge titles like Wordle, Roblox, Candy Crush, Pokémon Go, and FIFA Football.
The game has already secured the number one spot in both the App Store for Free Games and the App Store for Trivia Games. As well as having over 1.6 million minutes of gameplay.
The partnership between ITV and Live Tech Games is said to offer new entertainment for UK audiences and allows viewers to become part of the game using their mobile phone, rather than simply watching the action on their TV screens.
In 2021 ITV invested £2.5 million into Live Tech Games via its Studio 55 Ventures arm. It says the investment and support has given Live Tech Games the opportunity to work with ITV and interact with its extensive UK audience on a much larger scale. Following the investment, Live Tech Games ran a pilot of the rock, paper, scissors game, Roshambo Live, in order to keep viewers engaged after the daily This Morning show had finished.
“We are thrilled to announce the launch of WordSurge on ITV’s This Morning,” said Samuel Worsley, co-founder and co-CEO of Live Tech Games. “We cannot thank ITV enough for the support it has given Live Tech Games, and are looking forward to seeing the results that this fun, entertaining and competitive game creates. We’re thrilled to be targeting a different audience with our new word play game and can’t wait to see the response WordSurge receives from players.”
Bhavit Chandrani, director of digital and creative partnerships, ITV added: "ITV and the This Morning team are thrilled to be working with Live Tech Games to bring this form of second screen content to our viewers. This is a really exciting new form of interactive entertainment that will enhance our reach with a younger audience and create innovative sponsorship opportunities for brands."
Viewers go head-to-head in a live virtual tournament, taking place after the This Morning show. In game, viewers compete to find the answers to simple trivia questions in an evolving grid of letters, with a number of prizes available to winners of each tournament. The game rapidly rose to claim the spot of number one free game and number one trivia game in the App Store, surpassing huge titles like Wordle, Roblox, Candy Crush, Pokémon Go, and FIFA Football.
The game has already secured the number one spot in both the App Store for Free Games and the App Store for Trivia Games. As well as having over 1.6 million minutes of gameplay.
The partnership between ITV and Live Tech Games is said to offer new entertainment for UK audiences and allows viewers to become part of the game using their mobile phone, rather than simply watching the action on their TV screens.
In 2021 ITV invested £2.5 million into Live Tech Games via its Studio 55 Ventures arm. It says the investment and support has given Live Tech Games the opportunity to work with ITV and interact with its extensive UK audience on a much larger scale. Following the investment, Live Tech Games ran a pilot of the rock, paper, scissors game, Roshambo Live, in order to keep viewers engaged after the daily This Morning show had finished.
“We are thrilled to announce the launch of WordSurge on ITV’s This Morning,” said Samuel Worsley, co-founder and co-CEO of Live Tech Games. “We cannot thank ITV enough for the support it has given Live Tech Games, and are looking forward to seeing the results that this fun, entertaining and competitive game creates. We’re thrilled to be targeting a different audience with our new word play game and can’t wait to see the response WordSurge receives from players.”
Bhavit Chandrani, director of digital and creative partnerships, ITV added: "ITV and the This Morning team are thrilled to be working with Live Tech Games to bring this form of second screen content to our viewers. This is a really exciting new form of interactive entertainment that will enhance our reach with a younger audience and create innovative sponsorship opportunities for brands."
